MKT Terms (Chapter 3)

Suppliers

________: a person or business that provides a product or service to another entity.

Millennials

________: (or generation y): the 75 million people of the baby boomers born between 1981 and 1966.

Competitors

________: other businesses who offer the same or similar goods or services to your customers.

Demographic

________: changes in marketing strategies (who you are targeting) gender, race, age, location, etc.

Customers

________: people who buy a product or service.

Publics

________: a group of people who has interest and impact on the ability of the organization to achieve the companys growth and goal.

Cultural

________: markets are socially responsible.

Baby boomer

________: 72 million people born during the years following World War 2 and lasting until 1964.

Generation X

________: the 55 million people born between 1965 and 1980 in the "birth death "following the baby boom.

Generation Alpha

________: kids born after 2012, largely the children of the millennials.

Baby boomer

72 million people born during the years following World War 2 and lasting until 1964

Generation X

the 55 million people born between 1965 and 1980 in the "birth death" following the baby boom

Generation Z

people born between 1997 and 2012 who make up the tweens to twenty-something markets

Generation Alpha

kids born after 2012, largely the children of the millennials

Suppliers

a person or business that provides a product or service to another entity

Marketing intermediaries

firms that help the company to promote, sell, and distribute its goods to final buyers

Competitors

other businesses who offer the same or similar goods or services to your customers

Publics

a group of people who has interest and impact on the ability of the organization to achieve the companys growth and goal

Customers

people who buy a product or service

Demographic

changes in marketing strategies (who you are targeting) gender, race, age, location, etc

Economic

economic factors that affect consumer purchasing power

Natural

concern for the natural environment

Technological

forces that create new technologies, creating new product and marketing opportunities

Political

laws, government agencies, pressure groups

Cultural

markets are socially responsible