journalism design final

flag/nameplate

at the top of the cover page, the newspaper’s name

jump line

used when a story is started on one page (i.e, cover page), but then continued on another; if you have to use, make sure at least 6 in of text are on the next pg

headline

a story’s title, should include a subject doing a strong action verb; written in downstyle; paltino linotype, georgia, rockwell, bell mt, constantia; centered

deck/subhead

a brief sentence/two following the headline, gives more detail/helps fill space; raleway italic size 12-16 in arrow, justified and indented as normal

type/text

the story itself; minion pro regular size 9 font in the arrow, justified left and right, indentation 1p6, leading 10.8pt

byline

tells the author of the story; raleway regular for “by”, name is raleway semibold, by and name aligned left; position is raleway light italic aligned right; all elements in this are lowercase and size 12 font

photos

should show action, reaction, emotion; keep it natural; .25 black strokeweight; 2-3 columns wide; faces dime size

mugshots

generally used with columns or personality profiles; often circle shape in the arrow; 1 column wide

cutouts

photos without a background

cutline/caption

summary style normally used (not expanded); includes lead in and description sentence with no insinuations; lead in is bold and all caps, colon and rest of caption follow lead in and not bold, all of this text is arial size 8 font

photo credit

in the arrow, arial size 6 font, all caps, white text with black .5 strokeweight, facing inward, text box INSIDE photo

artwork credit

arial size 6 font, all caps, black font

infographic credit

graphic by is arial size 6 font all caps in bottom right corner; source credit is raleway italicized size 6 font in bottom left corner; both black font

gray box

normally in bg of infographics, colored black with 20% tint

artwork

includes drawings, inforgraphics, photos; should be at least 1/3 of pg, each pg should have dominant artwork; must be grayscaled in photoshop before placing on pg

infographic types

1. fast fact box

2. bio box

3. checklist

4. quiz

5. q&a

6. quote collection

7. graphs

8. ratings

9. timeline

10. step-by-step guide

11. diagram

rule line

black, 1pt, 100% opacity

gutter

the space between text columns; NEVER EDIT GUTTER SIZE

reverse type

white text on black bg

teaser

normally on cover page, introduces story in paper and gives pg #

index

gives pg # for stories in the issue

leading

vertical space between lines of type, always 10.8 pt in arrow

tracking

horizontal space between letters, can be between -25 and 25

point

used to measure type size and thickness of rule lines; 72 pts in an inch

pica

used to measure lengths of rule lines, widths of text/photos; always at least 1 pica between elements on pg; 6 picas in an inch

inches

used to measure story lengths and depths of photos/ads

serif fonts

have tiny strokes at tips of each letter; always used for text and titles

sans serif fonts

no serifs; ex fonts like arial

order of making a pg

1. artwork

2. cutlines/photocredits/strokeweight

3. headlines

4. byline

5. text

order of placing text

1. file + place

2. use black arrow, left click bottom of text box, move up to estimated desired location

3. make sure font and leading is correct

4. justify all text

5. check paragraph indents

6. align to make sure story is modular/ all columns align at bottom

what happens to headlines as you move down a page

they get smaller bc dominant stories are normally at the top (horiz layout)

leg of text should never be narrower than __ picas or wider than __ picas

10; 20

ideal depth for text is between __ and __ inches per leg

2; 10

rules of modular design

1. headline covers all text

2. elements align neatly with each other

3. entire module/story package is shaped like a rectangle

4. at least 1 inch of text below the photo

exceptions for headlines covering the text

1. raw wrap: headline goes into first column of story, leaving first column shorter than others

2. sidesaddle: headline to the side of first column

acceptable text shapes (in order of safety)

1. rectangle shape

2. L-shaped

3. U-shaped

unaceptable text shapes

1. doglegs: one tiny and one long column of text

2. backwards L

3. bookends: text columns on sides of wide photo

4. odd shapes

things to avoid

1. long gray text legs

2. placing stories next to photos for another story

3. running photos below text columns

4. dropping art in the middle of a story

gang cutline

cutline shared between multiple images

mortising

placing photos above each other/overlapping

grid

underlying pattern of lines forming framework of page/alligning pg elements

arrow newspaper size

tabloid; 11x14 (WxL) in; best with 4-5 column layout

broadsheet

about 14x22 (WxL) in; larger, leaves more room for photos; often 6 column layout; not preferred by student newspapers because more expensive, ads less effective, viewers prefer smaller size

what two pages should use ever more than 1/3 art?

sports + feature section front pages

what can you do to minimize issues when you have to butt headlines

1. mix fonts, styles, or sizes

2. write the first headline short

what elements might be boxed?

1. light feature on hard news pg

2. small sidebar attatched to bigger storing

3. standing/ regular columns

4. story w/ risky design that may otherwise clash

what siutations do raw wraps work in?

1. within boxed stories

2. below cutoff rule/ rule line

3. with the leading story in order to emphasize

where do columns run in the arrow?

on the outside of the page; even pages-- on the left; odd pages-- on the right

what can you do to make a story that is too long fit on a page?

1. trim the story

2. trim a photo

3. trim an adjacent story

4. shorten the headline by a line

5. move an ad into another column/page

what can you do to make a story that is too short fit on a page?

1. add to the story

2. enlarge a photo/add a mugshort

3. add a liftout quote

4. lengthen the headline by a line

5. add a subhead

working with ads

ads always take priority since they make money for publishers; place ads starting at the bottom of the pg, starting in outside corner moving inwards

guidelines for designing inside pages

1. work w/ ad stacks

2. use alternative headline treatments

3. give every pg a dominant element

4. avoid dummying photos/boxed stories near ads

5. save good stories for pages with good space/news holes

double truck

2 pages that print across the gutter on 1 sheet of newsprint; in the arrow, it is the center spread/ pg 8+9