AP Psychology Unit 5: Cognitive Psychology

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Memory

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94 Terms

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Memory

The persistence of learning over time though retrieval of information. How we recognize family, speak language, etc.

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Flashbulb Memories

A quick, split second memory of a specific image, event, moment, etc. ex: Covid lockdown, 9/11, JFK Assassination, etc.

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Encoding

Initial process of information going into your memory system.

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Sensory Memory

Immediate SENSORY recognition. Remembering initial temperature, smell, etc.

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Short Term-Memory

Processing information & rehearsing it, only remembered for a SHORT PERIOD of time. Ex: Trying to remember a phone number.

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Long Term-Memory

PERMANENT memory storage. ex: Knowledge, skills, experience, etc.

Permanent limitless information in our heard. Ex: Knowing how to cook/read.

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Working Memory

Focuses on new & old information at one. ONLY in memory for the time we need it for. Ex: Driving & talking at the same time.

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Parallel Processing

Our brain engages in parallel processing, being able to multitask, and we automatically process some information without any effort. (Automatic Processing).

Space: Automatically processing the space around us.

Time: Differentiating between 5 & 10 minutes.

Frequency: Keeping track of how many times we did something.

Well-Learned Information: Automatic information, ex: Reading words automatically.

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Effortful Processing

Takes action & conscious effort. Make more durable & accessible memories.

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Rehearsal

Conscious repetition.

Herman Ebbinghaus: The amount remembered depends on the time spent learning it.

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Spacing Effect

Spacing our rehearsal results in learning & retaining information better.

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Serial Position Effect

The ORDER in which things are that we remember.

- We remember the beginning & end much BETTER than the middle.

- Order affects how we remember things.

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Primacy Effect

Enhanced memories for things at the beginning & end. Ex: Remembering beginning & ending items of a grocery shopping list.

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Recency Effect

Items most recent are remembered at the best. (Most recent).

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Shallow (Visual) Encoding/Processing

Reading/Processing only PHYSICAL QUALITIES of something.

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Intermediate Processing (Acoustic Encoding)

Encoding/Processing sound (what we hear), & sound of words.

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Deep (Semantic) Encoding/Processing

Encoding/Processing the DEEPER MEANING.

- The longer/deeper the info. is processed, the longer the memory will last, & is easier to recall.

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Imagery (Mental Pictures)

Linked to meaningful (Semantic) Encoding.

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Mnemonic Devices

AKA Memory Aids: Ways to organize info. & help you remember. Ways to help you remember things.

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Chunking

Organizing info into meaningful clusters/chunks.

Ex: Phone Numbers (310 -), area codes, etc.

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Hierarchies

Dividing info into groups & subgroups.

Ex: Story outlines, grocery lists, A.B.C.D.E... etc.

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Method of Loci

Associating visual representations with info to help organize something.

- Literal locations/environments with meaning.

- Image with Meaning

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Link Method + Peg Word

Created mental images & links them to remember. Mentally associating images.

- Image w/Image.

Peg Word: Associating two sounds together. (One-sun) (Two-Shoe) (Three-Tree), etc.

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Storage

How we store information in our brains.

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Iconic Memory

A FLEETING photographic, visual memory. Lasting no more than a few seconds. (EYE-CONIC). What we've seen.

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Echoic Memory

What we've HEARD 3-4 seconds earlier, even if our attention is focused on something else.

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Short-Term Storage

Limited in both duration & capacity, and store approximately 7 bits of info (+ or - 2).

We can remember random numbers better than random letters.

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Meaningful Chunks

CIA, RUHS, FBI, etc.

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Long-Term Storage

LIMITLESS amount of space, our limit is the amount we're willing to keep.

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Synaptic Changes

Memories NOT STORED in one specific place, but rather a NEURAL IMPULSE strengthened by use, in our synaptic pathways.

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Long-Term Potentiation (LTP)

The neural basis for learning memory. The more a memory is recalled, the stronger the neural pathway becomes.

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Stress Hormones & Prolonged Stress

Released when excited or stressed, & enhances memory.

Stronger emotional experiences = stronger, more reliable memory.

Prolonged Stress: Corrodes neural impulses & shrinks the hippocampus, blocking memories.

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Hippocampus

INITIAL memory storage, involved in learning & is a temporary holding spot for explicit memories.

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Cerebellum

IMPLICIT memory storage, basis of "how to do" things. Things without recall/practice needed to do.

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Amnesia

Loss of Memory

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Implicit Memories

Procedural muscle memories.

- "How to Do" Things, no conscious recall.

- Motor & cognitive skills, classic & operant conditioning effects.

Ex: Walking, writing, typing, etc.

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Explicit Memories

Episodic "Declarative" Memory

- Personal & Experienced Events.

- Recall of facts & academic knowledge, with conscious recall.

- Semantic (meaningful) memory.

Ex: Previous facts, knowledge, family & friends, etc.)

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Recall

Retrieving info. instantly from earlier.

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Recognition

Identifying items previously learned. Ex: Recognizing people in an image.

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Relearning

Relearning previous info. a second time, you remember faster.

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Priming

Activates ASSOCIATIONS in memory.

Es: Remember you've been to this place before via context of the environment around you.

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Context Effects

We remember things better when put in the same environment where we experienced them. (Context EFFECTS memory & recall).

Deja vu: The "I've experienced this before" effect, mainly due to retrieval of earlier experiences.

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State-Dependent Memory

STATE OF MIND effects what you remember.

Ex: Laughing w/other people causes you to recall other jokes/memories.

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Mood-Congruent Memory

MOOD filters how we remember something.

Angry Mood = Angry memories recall.

Ex: Feeling depressed filters their brain to speak of their childhood badly.

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Encoding Failure

We fail to remember what we didn't encode. Possibly due to lack of effort and/or age.

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Storage Decay & Ebbinghaus's Forgetting Curve.

Forgetting is RAPID AT FIRST, then levels off with time.

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Retrieval Failure

Info is encoded & stored, but CANNOT be accessed. Retrieval cues are not present.

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Retroactive Interference

NEW INFO gets in the way of OLD INFO.

Ex: New GF makes you forget old GF.

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Proactive Interference

OLD INFO gets in the way of NEW INFO.

Ex: Calling GF by exe's name.

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Repression

We repress painful memories to minimize anxiety & protect our self-concept. Can resurface later. (Freud).

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Memory Construction

We fill in gaps the way we imagine our memory to be.

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Misinformation Effect

Incorporating misleading info. into ones' memory of an event, leading questions can ALTER someones' memory.

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False Memories & Imagined Events

Memories not necessarily accurate or trust, but seem true.

Imagine Events: Seem more familiar & real.

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Elizabeth Loftus

Tested this idea via historical & personal events.

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Source Amnesia (Misattribution)

Attributing to the WRONG SOURCE an event that we have experienced.

Ex: Remembering you broke you leg, when you brother (source) is the one who actually broke his left.

- Wrong source info could be from books, other peoples' experiences, etc.

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Retrograde Amnesia

Loosing memories before an event has happened. Could be due to a medical situation, causing real memory loss.

Ex: Post surgery patience doesn't remember anything from BEFORE the surgery.

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Anterograde Amnesia

- Loss of explicit (meaningful & semantic) memory.

- Inability to form new memories, although can still recall things from before you lost your memory.

- Remembers life prior, but not current events.

Ex: Dory from Finding Nemo, memory loss every 7 Mins, although remembers personal info.

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Eyewitness Recall - Errors

Line of questioning could affect a witnesses memory recall (Misinformation Effect).

- Children are especially susceptible to memory change due to lines of questioning & other memory interference.

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Cognition

Mental activities associated with thinking, knowing, remembering, & communication.

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Concept

Mental grouping of similar objects, events, ideas or people.

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Concept Hierarchy

Organizing things in groups or hierarchies to help make sense of things.

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Prototype

The mental image (aka "icon") that our brain automatically associates to, that classifies an entire category of things in our brain.

Ex: A Crow representing a bird when you thinking of birds.

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Trial & Error

Trying until finding the solution.

Ex: Going down a supermarket isle.

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Algorithm

Logical, step by step procedure that garuntees a solution.

Ex: Going down every isle until you find what you're looking for.

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Heuristic

Simple, thinking strategy that helps us solve problems efficiently.

Ex: Looking at isle labels to see what's in each isle, instead of going down each one. Once you find what you're looking for on the isle label, you go down that isle to find it.

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Insight

When a solution "comes to you." An "AHA!" moment.

Ex: Finding what you're looking for in the supermarket right in front of you, without the need of searching for it down each isle.

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Confirmation Bias

We tend to search for info that confirms our pre-conceptions. Looking for the answer that makes us right.

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Fixation

The inability to solve a problem because we won't look from a new perspective, being "fixed" on one approach.

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Mental Set

Being fixed on solving a problem in one way, and one way only.

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Functional Fixedness

Being fixed on one function of an object, rather than considering other functions. Limits our resources to their original function.

Ex: Only using a piece of paper to do homework, rather than making paper airplanes instead!

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Representativeness Heuristic

Judging the likely hood of things based on HOW WELL THEY REPRESENT THE PROTOTYPE.

- Misjudging using our stereotypes instead of logic.

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Availability Heuristic

Judging the likely hood of things BASED OFF THE AVAILABILITY OF THE INFO IN OUR MEMORY.

- If it comes to our mind quickly, we assume the event is common.

- Ex: People avoid planes despite car accidents having a higher accident rate. (We remember more plane crashes than car crashes).

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Overconfidence

We overestimate our accuracy of our knowledge often. We are more confident than correct. Happens naturally.

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Framing

The way we present an issue.

Ex: 95% Effective sounds better than 5% Ineffective.

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Belief Perseverance

We believe illogical things if they bring back up our beliefs. (Holding onto our beliefs).

- We cling to theories despite contradicting evidence.

- Our belief PERSERVEARS despite contradicting evidence shown, regardless if we're right or not.

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Divergent Thinking

- Coming up with MANY SOLUTIONS to solve a problem, generating many ideas about the same topic.

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Convergent Thinking

- Coming up with a SINGLE, BEST ANSWER to a problem. Taking all questions into consideration.

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Artificial Intelligence

Designing & programming computer programs to do intelligent things to stimulate human though processes. (Not necessarily human though).

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Computer Neural Networks

Computer circuits that mimics the brains' interconnected cells. - Learn from experience.

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Language

Our spoken, written, or signed words & the ways we combine them to communicate.

- Allows us to pass knowledge down though generations & to build a civilization.

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Phoneme

The smallest sound units.

(Read vs. Read, Tear vs. Tear).

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Morpheme

The smallest sound that CARRIES MEANING.

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Grammar

A system of rules that help us communicate.

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Semantics

Helps us make MEANING of morphemes. Ex: UN-kindly, Friend-LY, etc.

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Syntax

Combining words into sensible phrases, varies by english dialects, adjectives, nouns, etc.

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B.F Skinner's Theory on Language Development

- We develop language through associations, imitation, reinforcement, etc. We learn through nurture & environment. Via modeling & watching other people.

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Noam Chomsky's Theory on Universal Inborn Grammar

- Children are BIOLOGICALLY PREPARED to learn words & grammar.

- We have an inborn universal set of language, filled when actually learning language. We adapt to that language we're exposed to.

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Cognitive Neuroscientists & Statistical Learning

- Our brain develops learning grammar & language in the early stages of life.

- It's best to learn language during the CRITICAL PERIOD: Approximately 7 years old. Language becomes more difficult to learn after this period.

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Babbling Stage

- Stage of development where babies utter various sounds, babies can tell when a face matches a sound.

Ex: "Ba ba ba, baaaa"

- 3-4 Months

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One-Word Stage

A stage of development when a child speaks in mostly single words.

- Approximately 1 Years old.

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Two-Word Stage

A stage of development when a child speaks in mostly in two words. Ex: "Mama home" "Give me toy"

- Approximately 2 Years old.

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Linguistic Determinism

- Benjamin Lee Whorf's Theory, language determines the way we think. (And vise versa).

- Different languages = different way of thinking.

- Language can define a culture, expanding language is to expand thinking ability.

- Language can help define what we feel, we associate what we feel to certain terms & emotions.

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Other Ways of Thinking without Language

- Thinking in images: Thinking of something visually put can't put it into words.

- Mental Practice: Visualizing ideas and/or success can make significant progress.

Synesthesia: Associating colors with imagines. Ex: Blue with math.

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Animals & Thnking

Animals have insight & can problem solve & learn. Animals communicate, but it is not considered to be a language. They communicate through other ways.

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