Media Theorists

Whose theory is about the 'mean world syndrome'?

Whose theory is about the post-colonial belief in a 'them and us' mentality?

Who said that denotations and connotations were organised into myths?

Whose theory said that audiences act as 'textual poachers', taking elements from media texts to create their own culture?

Whose theory said that media industries followed a normal capitalist pattern of increasing concentration of ownership in fewer and fewer hands.

Whose theory is about prosumers?

Whose theory is about gender performativity?

Who said that genres are always changing and evolving. Genre texts are dependent on the time and context of their creation?