DECA Marketing Cluster (copy)

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Mediator

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Tags and Description

11th

35 Terms

1

Mediator

Involved in union negotiations, clarifying issues, and making suggestions concerning the contract

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2

Arbitrator

Assists with (union) negotiations; In binding arbitration, this person's decisions regarding the contract are final and cannot be changed

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3

Store of Value

When money is saved rather than spent

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4

Taxation Department

Collects various types of taxes

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5

High Interest Rates

A business condition that can create economic risks

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6

Liability

Financial obligations a business has

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7

Liquid Asset

Cash or any asset that can quickly be converted into cash

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8

Accounts Receivable

Money owed to the business for purchases made by customers

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9

Volume-Tracking Scanner

A method of collecting information about customers' buying habits and inventory status because the scanning system can track large volumes of goods

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10

Rate of Usage

A type of behavioral segmentation, which involves dividing customers into groups according to their response to a product

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11

Private Enterprise

An economic system in which individuals and groups, rather than government, own or control the means of production. Considered a mixed economy because individuals and business are the primary economic decision makers, while the government helps to regulate and control the system

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12

R&D Project

Takes on new visions or pursuits for the business

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13

Below-Cost Pricing

When a company prices its products below cost, making it difficult for other companies to complete with the low prices causing the other companies to possibly go out of business

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14

Express Warranties

Warranties that are in writing or expressed verbally

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15

Touch Points

The interactions that customers have with the business; can be divided into three categories: pre-purchase, purchase, and post-purchase experiences

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16

Personal Selling

The form of promotion that uses planned, personalized communication in order to influence purchase decisions and enhance future business opportunities

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17

Telemarketing

An advertising medium that utilizes telephone service to promote a product either by phoning prospective customers or providing a number for them to call

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18

Radio Frequency Identification (RFID)

A small computer chip that is attached to the item. The tag contains product information such as price, style, model number, etc., and allows channel members to track the item's movement from the time it leaves the production line to the point of purchase

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19

Universal Product Codes

Bar-coded tag that are read by a scanner

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20

Supplier Performance Index

A method to measure and evaluate a channel member's performance

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21

Law of Diminishing Returns

An economic principle stating that after a certain point, hiring additional employees will result in a decrease in the overall level of production

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22

Mutual Fund

A collection of shareholders' money that invested by professional fund managers in an assortment of different securities, such as stocks and bonds

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23

Municipal Bonds

Issued by local governments

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24

Consumer Panel

A group of consumers formed for the purpose of discussing a specific topic, usually a good or service

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25

Constant Sum

A type of comparative rating scale that requires the respondent to assign a value (e.g., percentage or points) to the options provided on the questionnaire

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26

Meta Tags

HTML codes that display information about web pages

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27

Stock Plan

A list of items that a business needs to purchase for inventory

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28

Integrated Software Applications

Consist of two or more related computer programs that work together to record information or perform specific business tasks or functions

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29

Scanner Fraud

A deliberate action that involves overcharging customers, usually for smaller goods, with the expectation that the customer will not notice or fuss about it.

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30

Price Fixing

An illegal agreement in which businesses agree on prices of their goods or services, resulting in little choice for customers

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31

Optimal Pricing Software

Makes calculations using a variety of product and pricing data

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32

Competition Oriented Pricing

A pricing method in which a seller uses prices of competing products as a benchmark instead of considering own costs or the customer demand

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33

Cost-Plus Pricing

This type of pricing includes the variable costs associated with goods, as well as a portion of the fixed costs of operating the business

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34

Feature Benefit Selling

Selling technique in which the seller matches a feature with an advantage or benefit that the customer wants or thinks is desirable

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35

Service Close

When a salesperson encourages a customer to purchase with information regarding services available

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