Studied by 0 peoplecategories of consumers and technology
innovators
early adopters
early majority
late majority
laggards
roger’s 5 characteristics for consumer adoption
relative advantage
compatibility
complexity
observability
triability
relative advantage
how is the design better/more efficient than others. Why should I buy it?
compatibility
is the design going to fit with the behavior and beliefs of the consumer?
complexity
does it make sense? the product shouldn’t be easy or hard to use
observability
how does the user see it?
triability
can a consumer try out the product?
The social root for consumerism
consumerism: the social behavior that encourages people to buy. if we only buy necessary stuff, consumerism won’t exist
influence of social media
social media: use to create buzz for product
crowdfunding: innovators put products on market for investors to put money
trends: what people are using, going for, or product placement.
Note
Flashcard