4.6 The extended marketing mix of seven Ps

________: ways in which the business and its products are presented to customers.

________: physical object that can be touched such as a building, car, tablet computer, or clothing.

procedures and policies that are put in place to provide the service or the product to the consumer

ways in which the business and its products are presented to customers

physical object that can be touched such as a building, car, tablet computer, or clothing

To the employees and managers of a business and how they relate to customers and communicate with them

Procedures and policies that are put in place to provide the service or the product to the consumer

Ways in which the business and its products are presented to customers

Non physical product a service provided to a consumer such as an insurance policy or a car repair

Physical object that can be touched such as a building, car, tablet computer, or clothing