galaxy

Codes and conventions are important in advertising for the creation of meaning. For an advertisement to be successful it is important that the target audience responds to it in the way that the producer intended.  A successful advertisement will contain codes and conventions that the audience is familiar with.  For the target audience to connect with an advertisement they need be feel that they can trust, interact and bond with it and this is assisted by the conventions and codes within it.

Symbolic Codes

Mise En Scene, props, settings, costumes and colors.  These codes help symbolize the meaning of something, for example if you see a very well dressed man in an elite sports car in an exotic location the audience would automatically think that he is successful and link the product with success.

 Written Codes

Headlines, captions, speech bubbles, language style

Technical Codes

Camera techniques, framing, depth of field, lighting, exposure, sound and editing.

These codes include camera angles, shots, lighting, editing and sound. Camera, position, angles and shots are can be used to show different perspectives. The lighting can be used to create an atmosphere and/or mood.  Sound can be used for dialogue, as a voice over to speak about the product is or music also to create a mood.

to creat chaos and stress in italy and also vespas

a famous and iconic actress with glamorous looks.famous in the 50 and 60

known for breakfast at tiffanys .and roman holiday intertextuality

she was not alive when the advert was made so the directors used cgi

the CGI that made her stand out and seem interesting to the audience .she also connotes luxery and style and nostalgia .

to establish brand identity

to connote relaxation and luxery

the working class

a binary opposite with the bus ,suggesting that he is wealthier and high class

A shot-reverse shot starts with a shot of a character, and then cuts to a shot of what or who that character is looking at (the reverse of the angle from the first shot), and finally cuts back to the initial shot to show the character's reaction.

to emphasise and emotional connection and possible romantic narrative .this makes him look like the hero and audrey as the damsel in distress

nick hopper because he looks lke gregory peck from roman holiday

very femininely with makeup and high heels

she leaves the bus takes the hat and places it on nick’s head

to show the hierarchy and of power and status and connote indpendance

close up of the chocolate to sell it and the red lips create a sexualised image which is stereotypical of a chocolate advert

freedom and luxery chocolate removes the stress

why have cotten when you can have silk

silk=galaxy

cotton=every other chocolate brand

more binary opposites

to engage the audience

chocolate is like audrey heoburn luxeriuos stylish and classy

moon river frombreakfast at tiffanies which creates intertextuality adding nostalgia

unethical because she was dead and there was no consent .people also found it creepy and uncanny