MKT Terms (Chapter 4 and 5)

Perception

________: the process by which people select, organize, and interpret information to form a meaningful picture of the world.

Attitude

________: a persons consistently favorable or unfavorable evaluations, feelings, and tendencies towards an object or idea.

Sample

________: a segment of the population selected for marketing research to represent the population as a whole.

Cognitive dissonance

________: buyer discomfort caused by post- purchase conflict.

Behavioral targeting

________: using inline consumer tracking data and analytics to target advertisements and marketing offers to specific customers.

Habitual buying behavior

________: consumer buying behavior situations characterized by low consumer involvement and brand differences.

Big data

________: the huge and complex data sets generated by todays information generation.

Customer relationships management

the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction

Marketing analytics

pattern in big data to gain customer insights and gauge marketing

Sample

a segment of the population selected for marketing research to represent the population as a whole

Behavioral targeting

using inline consumer tracking data and analytics to target advertisements and marketing offers to specific customers

Big data

the huge and complex data sets generated by todays information generation

Motive (drive)

a need that is sufficiently pressing to direct the person to seek satisfaction of the need

Perception

the process by which people select, organize, and interpret information to form a meaningful picture of the world

Learning

changes in an individuals behavior from experience

Attitude

a persons consistently favorable or unfavorable evaluations, feelings, and tendencies towards an object or idea

Habitual buying behavior

consumer buying behavior situations characterized by low consumer involvement and brand differences

Cognitive dissonance

buyer discomfort caused by post-purchase conflict