1 EQ4 & 5 - Birmingham Regeneration

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Basic info on Birmingham?

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1

Basic info on Birmingham?

  • Second largest city in the UK

  • Population: 1.1 million

  • Located in the West Midlands

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2

What is the history of Birmingham’s economic development from 1700- 1900

  • Matthew Boulton established the world’s first factory in Birmingham in the mid 1700s

    • This shows how Birmingham was a centre of industry

  • In the 19th century, Birmingham became a hub for metal working and jewellery making

  • The Cadbury family were also based in Birmingham

    • They set up their Bournville factory and model village to improve the quality of life for their workers

  • Birmingham’s canal network was crucial for the transport of goods that had been manufactured in the city

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3

What is the history of Birmingham’s development from 1900 to now?

  • During the first half of the 20th century, Birmingham continued to grow

  • The vehicle manufacturing industry was important in the continued growth of manufacturing in the city

    • The Dunlop tyre company employed 10,000 people in Birmingham

  • Between 1970 and 1980, earnings in Birmingham fell from being the highest in the UK to among the lowest

    • In 1982, unemployment reached nearly 20%

  • The global shift in manufacturing was the main driver behind this decline

    • There was increasing overseas competition, particularly from Japanese car manufacturers

  • There were strikes which made Birmingham less attractive to investors

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4

How has Birmingham’s demography changed?

  • From the 1950s onwards, there has been significant international migration to Birmingham

    • Most immigrants were from the Caribbean and South Asia

    • As of 2021, over 30% of Birmingham’s population identified as Asian

  • Birmingham soon became a cosmopolitan city and this was reflected in the mosques and temples built

  • Ethnic food shops and restaurants have also been established, as well as ethnic clothing and fabric shops

  • The city has a relatively youthful population

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5

Who are the stakeholders in Birmingham’s recent regeneration and rebranding projects?

  • The Local Government

  • The National Government

  • TNCs

  • Local community groups

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6

What are the 5 different strategies of rebranding?

  • Market-led

    • private investors aiming to make a profit

    • gentrification often occurs as a result of this strategy

  • Top-down

    • Involves large scale organisations e.g. local government

  • Flagship development

    • large scale, one-off property projects with distinctive architecture to attract investment

  • Legacy

    • following international sporting events which bring investment and regeneration to a place

  • Events or themes

    • major festivals e.g. Eurovision, European Capital of Culture etc.

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7

Give some examples of how rebranding strategies have been used in Birmingham

Flagship development: Bullring

Legacy: Commonwealth Games

Top-down: NEC

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8

What are the 6 elements of rebranding?

  • Architecture

    • e.g. Covent Garden

  • Heritage use

    • e.g. Stonehenge

  • Retail

    • e.g. Bull Ring

  • Art

    • e.g. Edinburgh Fringe

  • Sport

    • e.g. Commonwealth Games

  • Food

    • e.g. Borough Market

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9

What is the role of the National Government in the rebranding of Birmingham?

Birmingham and the West Midlands will receive £1.5 billion as part of the Levelling Up Scheme.

  • This money will be invested in promoting the development of brownfield sites, improving public transport and improving WiFi connectivity

The National government invested nearly £780 million for the Commonwealth Games 2022, which will improve public perception of Birmingham - the opening ceremony was watched by an estimated 1 billion people

  • Transport links have been improved, a new aquatics centre has been built

The National Government has also invested £20 billion into HS2 which will improve connectivity between Birmingham, Manchester and London

  • Journey time from London to Birmingham will be reduced to under an hour

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10

What is the role of the Local Government in rebranding in Birmingham?

  • Played a role in the development of the National Exhibition Centre (NEC) and the expansion of Birmingham International Airport

    • Attracts the international conference market

    • The NEC brings in £2 billion per year

  • The local council was an important player in the rebranding of the Jewellery Quarter

  • Also improving education in Birmingham as currently the education indicators are below the average for England, with lower attainment at GCSE and A Level

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11

What is the role of corporations in rebranding in Birmingham?

  • Universities in Birmingham have a combined student population of 50,000

    • This brings significant wealth to the area as they employ large numbers of people who have income to spend

    • Students also spend money in the city and provide a market for a unique selection of goods and services

  • The Bull Ring was developed by corporations and was Europe’s first major indoor shopping centre

    • A player in the Bull Ring development was Selfridges

    • The Bull Ring

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12

What is the role of local community groups in rebranding in Birmingham?

  • The Canal and River Trust helped to improve the historic canal system in Birmingham

    • Canals have now become a focus for development e.g. The Roundhouse which features office space for local businesses

    • Volunteers remove litter from canals which improves their appeal and encourages tourists

  • Friends Groups maintain cemeteries to preserve their histories but also as green space for the community

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