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observational study
does not attempt to influence response
experiment
imposes some treatment on individuals
population
entire group of individuals
sample
part of the population we actually examine
sampling
asking a part of a population
census
attempts to contact every individual
Voluntary Response
people choose themselves to respond
Convenience
choosing individuals who are easy to reach
Simple Random Sample (SRS)
every individual has an equal chance of being chosen. Also, every “group” has an equal chance of being chosen
Stratified Random
divide population into groups(strata); do an SRS within each group
Cluster Sampling
population is already divided into groups (clusters)
Bias
when you favor one outcome
Undercoverage bias
some groups of the population are left out of the process of choosing the sample
Nonresponse bias
an individual chosen cannot be contacted or does not cooperate
Response bias
behavior of the respondent or interviewer changes the answer
Inference
drawing conclusions
units
individuals in an experiment
subjects
humans (if units are humans, they are called subjects)
factors
explanatory variable(s)—can be more than one
treatment
specific experimental condition (list out every possibility)
response
what you are measuring
placebo
dummy treatment
control group
group who received no or placebo treatment
Double blind experiment
neither subjects nor those who measure the response variable know which treatment a subject recieved
Control
the effects of lurking variables on the response (compare 2 or more treatments)
Replicate
each treatment on many units to reduce chance of variation in the results
Randomize
use impersonal chance to assign experimental units to treatments
Completely randomized design
all units are assigned a treatment at random
Block design
group of units that are known to be similar before the treatments
Matched Pairs design
block 2 units together based on similar traits
Lack of realism
cannot realistically duplicate conditions we want to study
Statistically Significant
an observed effect so large that it would rarely occur by chance