modal model
memory is divided into three separate storage areas: sensory, short term, and long term
iconic
visual sensory memory, lasts tenths of a second
echoic
auditory sensory memory, lasts 3 or 4 seconds
visual persistence
due to sensory information lasting a certain amount of time, fast objects can create multiple images simultaneously that we perceive
George Sperling
Experimented on memory and partial report in 1960
partial report
An experiment conducted by George Sperling that involved a 3 x 4 grid of letters meant to test the existence of iconic memory
George Miller
Discovered that most of the information stored in the short term memory is acoustic and that the capacity for short term memory is 7, plus or minus two
Maintenance rehearsal
simple repetition of a memory in order to keep it in the STM
Elaborative rehearsal
understanding and organizing of short term memory in order for it to be encoded to the long term memory
effortful processing
when we make a conscious effort to retain information
automatic processing
when we unconsciously retain information, such as our knowledge of riding a bicycle
mnemonic device
short words or phrases that represent longer strings of information
dual-coding hypothesis
it is easier to remember words associated with images rather than words alone
method of loci
moving through a familiar place and using a visual representation of the object(s) you are trying to remember
self-reference effect
it is easier to remember things that are personally relevant
encoded
something that is stored and able to be used later
decay
when items in the STM are forgotten over time
interference
when items in the STM are forgotten due to an influx of new information
retroactive interference
when new information pushes old information out of the STM
proactive interference
when old information makes it harder for us to learn new information
primacy effect
remembering the first items in a list
recency effect
remembering the last items in a list
serial position effect
remembering the last and first items in a list very well, but forgetting or overlooking the middle items
chunking
grouping items of information into units or clusters, such as a phone number
semantically encoded
encoded in the form of word meanings; what most of the LTM is
visually encoded
encoded in the form of visual information
acoustically encoded
encoded in the form of auditory information
episodic memory
part of the LTM that contains events that we've experienced; also part of the declarative memory
semantic memory
part of the LTM comprised of facts, figures, and general world knowledge; part of the declarative memory
procedural memory
part of the LTM comprised of skills and habits; part of the nondeclarative memory
declarative memory
also known as explicit memory; part of the LTM that we can consciously retrieve and includes the semantic and episodic memory as well
nondeclarative memory
implicit memory; part of the LTM that we cannot consciously retrieve and includes procedural memory, classical conditioning, and priming
context dependent memory
information is more likely to be recalled if retrieval occurs in a similar situation to when it was encoded
state-dependent memory
it is easier toa access information when we are in a state of mind similar to that when we encoded said information
working memory
falls in between sensory and short erm memory, last around 30 seconds
spreading activation
the activation of a neuron when searching for a memory causes other neurons around it to fire that represent similar memories
flashbulb memory
a very deep, vivid memory in the form of a visual image associated with a particularly emotionally arousing event
reconstruction
when we fit together pieces of a memory that seem likely
source confusion
when we attribute a memory to a different source than it actually came from
Elizabeth Loftus
Studied the existence of false memories and how to implant them
Framing
creating false memories through repeated suggestions and misleading questions
Hermann Ebbinghaus
Created the forgetting curve and proved most forgetting occurs right after learning
Phonemes
smallest units of speech that are still distinct in sound from each other
Morphemes
what phonemes combine into; smallest semantically meaningful parts of a language
grammar
set of rules by which language is constructed
syntax
set of rules used in the arrangement of morphemes into meaningful sentences
semantics
word meaning or word choice
prosody
rhythm, stress, and intonation of speech
holophrases
single words applied to a broad category of things, for example, baby calls every women they see "mama"
overextension
language error caused by not knowing enough words to express yourself fully
underextension
believing something is not prevalent or unique; baby thinks the only mom that exists is her own
telegraphic speech
two- or three-word groups
overgeneralization
when the rules of language are overextended; not accounting for irregular verbs(saying "goed" rather than went"
Noam Chomsky
Created a system for the organization of language called transformational grammar, hypothesized a language acquisition device that Skinner disagreed with, and postulated a so called "critical period" of development
transformational grammar
Differentiates between surface and deep structures of language; created by Noam Chomsky
Surface structure of language
the superficial way in which the words are arranged in a text or in speech
deep structure of language
the underlying meaning of words
language acquisition device
an innate device that facilitates the acquisition of language in children which was theorized by Noam Chomsky
critical period
a period of our lives that was hypothesized to be extremely important for development by Noam Chomsky
B.F. Skinner
Opposed Chomsky's theory of language acquisition devices and rather believed a language acquisition support system-- which helped to lay the scaffolding for a child's language acquisition
Benjamin Lee Whorf and Edward Sapir
Theorized the theory of linguistic relativity-- which differentiated people's cognitive systems depending on what language they spoke
theory of linguistic relativity
speakers of different languages develop different cognitive systems as a result of their differences in language
concept
a way of grouping or classifying the world around us
typicality
degree to which an object fits the average
prototype
a typical image of something that we envision
superordinate concept
very broad concept that encompasses a large group of items
basic concept
smaller and more specific concept; for example, bread
subordinate concept
very small and very specific concept; for example, rye bread
deductive reasoning
process of drawing logical conclusions from general statements; the most effective way of reasoning
syllogisms
deductive conclusions drawn from two premises
inductive reasoning
process of drawing general inferences from specific observations; can be innacurate
divergent thinking
thinking that involves looking for more than one answer
convergent thinking
thinking that involves focusing in on one answer
heuristics
intuitive rules that may or may not be useful in a given situation
availability heuristic
conclusions are drawn from what events come readily to mind
representativeness heuristic
judging objects based off how closely they match the prototype of that object
algorithms
systematic, mechanical approaches that guarantee an eventual answer to a problem
insight
sudden understanding of a problem or a potential strategy for solving a problem
Wolfgang Kohler
Studied insight by conducting experiments on chimpanzees
Mental set
fixed frame of mind
functional fixedness
tendency to assume a given item is only useful for the task for which it was designed
confirmation bias
the search for information that supports a particular view
hindsight bias
the tendency to look back and think you knew what the outcome of something was going to be
belief perserverance
a person only sees the evidence that supports a particular position, even though opposing evidence exists
framing
the way a question is phrased
creativity
the process of producing something novel yet worthwhile
standardization sample
a group of people who represent the entire population
norms
standards of performance against which anyone who takes a given test can be compared
Flynn Effect
the population has continued to grow smarter, so an IQ of 100 means different things depending on what year it is
reliability
measure of how consistent a test is in the measurements it provides
test-retest method
when a test is administered over and over again to see how reliable its results are
validity
extent to which a test measures what it intends to measure
internal validity
degree to which the subjects results on a test are due to the questions asked and not a confounding variable
external validity
degree to which results can be generalized to the real world
projective tests
ambiguous stimuli, open to interpretation, are presented
inventory-type tests
participants answer a standard series of questions
Rorschach inkblot test
sequence of ten inkblots which the participant must characterize; meant to describe a person's personality
Thematic apperception test (TAT)
A series of pictures with people in them which a participant must describe a story off of; meant to she light on one's personality
Power Tests
test that gauges abilities in a specific area and consists of very hard questions
Speed Tests
tests consisting of very easy questions but is timed so very difficult to complete fully