Theorists & Theories

Enigma code, Action code, Semantic code, Symbolic code, Cultural code

3 part Narrative Structure

Start- Equilibrium

Middle- Disruption

End- New equilibrium

Believed in a media product there is always binary opposites, showing the extreme contrast forcing you to compare the two: Night vs Day

Guilty vs innocent

Believes we still have the effects of colonialism in the media because ethnic minorities are seen as other, lesser, weaker and are marginalised.

The 4 categories of ethnic stereotyping: exotic, pitied, humorous and dangerous

Believes our ideas about gender change depending on the cultural and historical context. Aldo’s beleive women are domestic (housewife, mother) and men are individuals (work, money).

Feminism is the struggle for fighting for equality. Feminism is a political commitment: actively fighting for equal right for gender. hooks also believes patriarchal ideology brainwashes men to believe their domination of women is beneficial when it is not

A performance that includes masc or fem behaviour like repeated rituals (makeup, football) that teaches young children that what you do to be more fem or masc.