Marketing GCSE AQA

Conducting focus groups and utilizing social listening to understand customers' preferences, pain points, and interests.

Focusing on the buyer's journey and predicting future customer requirements.

Market research aims to assess customer needs, analyze competition, and identify the target audience for tailored product development and effective marketing strategies.

Questionnaires, surveys, interviews, focus groups, internet research, and printed press are tools used to gather insights into customer preferences and market trends.

Involves pricing methods like price skimming, price penetration, competitive pricing, loss leader, and cost-plus pricing, influenced by costs, market nature, competition, and product life cycle.

Understanding the benefits and risks of developing new products, product differentiation through unique selling propositions (USP), and brand image.

Updating packaging, adding features, changing target markets, advertising, and price reduction to extend product life cycles.

A tool for analyzing a company's product portfolio based on market growth rate and relative market share.

Involves advertising, public relations, sales promotions, sponsorship, and social media, influenced by factors like finance, competitors, product nature, market, and target audience.

Channels of distribution used by businesses, e-commerce for online selling, and m-commerce for transactions via mobile devices.