Zoella - Media Language

Started Blogging in 2009.

She has suffered with and talks about anxiety.

In 2013, she was named as one of the National citizen services ambassadors.

In 2014, she was a digital ambassador for MINO mental health charity.

Zoella brand makeup range at superdrug sold out on first day.

12 million subscribers on Youtube.

13.2 million followers on X.

11 million followers in Instagram.

She was featured on the 2014 single “Do they know it’s Christmas?”

React to fan dislikes & likes & produce content that is up to date.

Use of everyday misenscene through costume & makeup deliberately - natural relatability. (Telling about private life/personal issues.)

They are increasingly careful to avoid any potentially offensive story content that might be picked up by Youtube Algorthims.

Posting material on weekly & sometimes daily basis.

Make human connection with their youth audiences - Honesty.

Media is embedded with codes - symbols & enigmas. Signs and symbols as it refers to something that conveys meaning or something what we can see from an image.