Bias
When you are systematically underestimating or overestimating the value you are trying to estimate.
Voluntary response bias
Based on individuals who choose to participate.
Convenience surveys
Based on choosing individuals who are easy to reach.
Undercoverage bias
Happens when there is inadequate representation, and thus some groups in the population are left out of the process of choosing the sample.
Response bias
Occurs when the question itself can lead to misleading results because people don’t want to be perceived as having unpopular or unsavory views or don’t want to admit to have committed crimes.
Nonresponse bias
Low response rates; occurs when individuals chosen for the sample can’ be contacted or refuse to participate.
Quota sampling bias
interviewers are given free choice in picking people in attempt to pick representatively with no randomization.
Question wording bias
Occur when nonneutral or poorly worded questions lead to very unrepresentative responses or even when the order in which questions are asked makes a difference.