Chapter 9: Promotion as part of marketing mix

________: any activity that brings exposure to an organisation, a product or service.

________: includes money off coupons /vouchers, competitions, special offers and loyalty incentives.

________: An acronym used to assess the appropriateness of any piece of marketing communication or promotion in achieving the aim of raising awareness.

________: using bold fonts /headlines to grab the readers ________.

________: using emotive language such as beautiful, amazing, wonderful etc.

________: using photographs and illustrations to create ________ in the product.

________: This involves creating a favourable impression of an organisation.

________: Travel providers have recognised the value of technology in targeting potential customers.

________ displays: Specialised form of promotion that brings products and services ads to the cutomer.

________ emails or leaflets are sent on a regular basis to try and entice customers to make a return visit.

________: main role is to raise and maintain customer awareness of products and services, to inform customers of the products features, to stimulate demand and encourage sales.

________: when the provider makes direct contact with existing or potential customers either through the post, by email or by telephone.

Main role is to raise and maintain customer awareness of products and services, to inform customers of the products features, to stimulate demand and encourage sales.

Advertising is a very visible means of communicating with customers, however it is one of the most expensive forms of promotion.

Any activity that brings exposure to an organisation, a product or service.

Specialised form of promotion that brings products and services ads to the cutomer.

This involves creating a favorable impression of an organisation.

When the provider makes direct contact with existing or potential customers either through the post, by email or by telephone.

Includes money off coupons/vouchers, competitions, special offers and loyalty incentives.

Travel providers have recognised the value of technology in targeting potential customers.

Raising awareness of specific products and services with other industry partners is a vital way of gaining word of mouth promotion.

An acronym used to assess the appropriateness of any piece of marketing communication or promotion in achieving the aim of raising awareness.

Using bold fonts/headlines to grab the readers attention.

Using photographs and illustrations to create interest in the product.

Using emotive language such as beautiful, amazing, wonderful etc.

Providing contact details such as telephone number, email address or website details so that the customer can take action to access the product.