Economics Unit 2- The Market Economy

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65 Terms

1

demand

a relation showing the quantities of a good that consumers are willing and able to buy per period at various prices, other things constant

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2

law of demand

the quantity of a good demanded per period relates inversely to its price, other things constant

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3

marginal utility

the change in total utility resulting from one-unit change in consumption of a good

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4

law of diminishing marginal utility

the more of a good an individual consumes per period, other things constant, the smaller the marginal utility of each additional unit consumed

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5

demand curve

a curve or line showing the quantities of a particular good demanded at various prices during a given time period, other things constant

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6

quantity demanded

the amount demanded at a particular price

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7

individual demand

the demand of an individual consumer

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8

market demand

the sum of the individual demands of all consumers in the market

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9

elasticity of demand

measures how responsive quantity demanded is to a price change; the percent change in quantity demanded divided by the percent change in price

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10

total revenue

price multiplied by the quantity demanded at that price

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11

normal good

good for which demand increases as money income increases

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12

inferior good

good for which demand decreases as money income increases

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13

tastes

a consumer’s likes and dislikes

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14

movement along a demand curve

change in quantity demanded resulting from a change in the price of the good, other things constant

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15

shift of a demand curve

increase or decrease in demand resulting from a change in one of the determinants of demand other than the price of the good

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16

profit

total revenue - total cost

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17

supply

a relation showing the quantities of a good producers are willing and able to sell at various prices during a given period, all other things constant

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18

law of supply

the quantity of a good supplied during a given time period is usually directly related to its price, other things constant

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19

supply curve

a curve, or line, showing the quantities of a particular good supplied at various prices during a given time period, other things constant

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20

elasticity of supply

a measure of the responsiveness of quantity supplied to a price change; the percent change in quantity divided by the percent change in price

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21

movement along a supply curve

change in quantity supplied resulting from a change in the price of the good, other things constant

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22

shift of a supply curve

increase or decrease in supply resulting from a change in one of the determinants of supply other than the price of the good

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23

short run

a period during which at lest one of a firm’s resources is fixed

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24

long run

a period during which all of a firm’s resources can be varied

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25

total product

the total output of the firm per period

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26

marginal product

the change in total product resulting from a one-unit change in a particular resource, all other things constant

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27

law of diminishing returns

as more of a variable resource is added to a given amount of other resources, marginal product eventually declines and could become negative

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28

fixed cost

any production cost that is independent of the firm’s output

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29

variable cost

any production cost that changes as output changes

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30

total cost

the sum of fixed cost and variable cost

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31

marginal cost

the change in total cost resulting from a one-unit change in output; the change in total cost divided by the change in output

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32

marginal revenue

the change in total revenue from selling another unit of the good

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33

economies of scale

forces that reduce a firm’s average cost as the firm’s size, or scale, increases in the long run

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34

long-run average cost curve

a curve that indicates the lowest average cost of production at each rate of output when the firm’s size is allowed to vary

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35

diseconomies of scale

when the firm’s long-run average cost increases as production increases

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36

market equilibrium

when the quantity consumers are willing and able to buy equals the quantity producers are willing and able to sell

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37

surplus

at a given price, the amount by which quantity supplied exceeds quantity demanded; usually forces the price down

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38

shortage

at a given price, the amount by which quantity demanded exceeds quantity supplied; usually forces the price up

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39

transaction costs

the costs of time and information needed to carry out market exchange

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40

increase in demand

consumers are willing and able to buy more of the product at each price

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41

decrease in demand

consumers are willing and able to buy less of the produt at each price

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42

increase in supply

producers are willing and able to sell more of the product at each price

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43

decrease in supply

producers are willing and able to supply less of the product at each price

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44

productive efficiency

occurs when a firm produces at the lowest possible cost per unit

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45

allocative efficiency

occurs when a firm produces the output most values by consumers

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46

disequilibrium

a mismatch between quantity demanded and quantity supplied as the market seeks equilibrium; usually temporary, except when the government intervenes to set the price

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47

price floor

a minimum legal price below which a product cannot be sold

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48

price ceiling

a maximum legal price above which a product cannot be sold

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49

consumer surplus

the difference between the most that consumers are willing and able to pay for a given quantity of a good and what they actually pay

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50

behavioral economics

an approach that borrows insights from psychology to help explain economic choices

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51

bounded rationality

there are limits to the amount of information people can comprehend and act on

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52

limited willpower

limited self-discipline in following through with decisions that are in one’s self-interest, especially in one’s long-term interest

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53

neuroeconomics

the mapping of brain activity while subjects make economic choices to develop better models of economic decision making

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54

market structure

important features of a market, including the number of buyers and sellers, product uniformity across sellers, ease of entering the market, as well as forms of competition

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55

perfect competition

a market structure with many fully informed buyers and sellers of an identical product and ease of entry

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56

commodity

a product that is identical across sellers, such as a bushel of wheat

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57

monopoly

the sole supplier of a product with no close substitutes

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58

market power

the ability of a firm to raise its price without losing all sales to rivals

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59

barriers to entry

restrictions on the entry of new firms into an industry

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60

monopolistic competition

a market structure with low entry barriers and many firms selling products differentiated enough that each firm’s demand curve slopes downward

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61

oligarchy

a market structure with a small number of firms whose behavior is independent

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62

cartel

a group of firms that agree to act as a single monopoly to increase the market price and maximize the group’s profit

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63

antitrust activity

government efforts aimed at preventing monopoly and promoting competition in markets where competition is desirable

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64

merger

the joining of two or more firms to form a single firm

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65

deregulation

a reduction in government control over prices and firm entry in previously regulated markets, such as airlines and trucking

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