HEAT front cover

it suggests that the magazine will be packed with content. to grab the readers attention

Heat is a lifestyle/celebrity magazine, published by Bauer Media Group, which offers some clear contrasts with Tatler. It is aimed at a very specific audience.

Heat was first launched in 1999, and the magazine is now just one part of Heatworld, which also encompasses a website, an app, a podcast, social media, plus TV and radio stations. All are aimed at a largely female mainstream audience, and focus mainly on entertainment, celebrity and gossip.

• Heat features a lot of bright buzzwords to draw the eye of the reader to different content.

• Photos have been Photoshopped to overlap each other and the masthead. This uses space efficiently and creates

  depth.

• Many of the photos are unremarkable, BUT the

  anchorage text gives the readers the context of HOW to

  interpret the photos.

false hero: posh aka victoria Beckham ‘secretive star accused of lying to everyone

villain: Liam photo is cropped to emulate a mug shot

hero: Giovana Fletcher as the “queen of the castle”

donor: gives the reader inspiration and motivates them to go Christmas shopping

damsel in distress: Dani Dyer close shot where she looks worried and covering anchors meaning' ‘terrified’.

resolutions: ‘Queen of the castle’ or ‘Christmas is officially open’

*talk about a lack of equilibrium and what that shows

disruption: when she gets accused of lying Victoria Bekham

recognition: “is this harry and Meghan biggest mistake yet

symbolic code mariah carrey symbolises christmas

semantic code

cultural code ( a convention understood because ones surroundings ) in the uk east london is cultural code in the NHS advert

action code(something is gonna happen)

enigma (mystery):

liams doubl elif eiwth cheryl

giovannas secret heart ache

is this harry and meghans biggest mistake yet

pos caught out

that the magazine will be filled with hot juicy gossip

creats a sense of realism in terms of the stories

buzz words that make it seem dramatic and will appeal to the audience better

to engage the audience

creates a sense of drama and excitment

alterntive down to earth,relateble and informative

confident and aggressive like the TA

celebrity gossip

news,

gossip,

beauty advice

fashion

core values

• Quality.

• Environment.

• Inspiration.

• Drive.

• Innovation

• compare this with tatler

• identify the codes and conventions

• identify shot types

• apply narrative theory

mariah carrey

posh (victoria bekham

dani deyer

liam payne

giovanna fletcher

prince harry

meghan markel

cheryl cole

stereotypes of men being evil

stereotype of women

everything conforms to alow brow magazine give examples from the text in an exam

she acts as a symbolic code for christmas

“baby daddy”

“double life”

“caught out”

“badass baubles”

“exclusive”

uses language that the TA uses which engages them with the product and grabs their interest

issues are relevant to the TA psychographic needs of gossip

individuals like liam hare represented negatively using close shots and anchorage to create meaning

ideas of dating, royal family, christmas, celeb drama

giovana fletcher

• FEMALE/MALE: 90% / 10%

• AVG AGE: 37

• AGE PROFILE: 52% AGED 15/34 (14% 15-24, 37% 25-34)

• SEGMENT: 50% ABC1

• MARITAL STATUS: 57% MARRIED (or living with partner) / 43% single

mainly working class or middle class women interested in celeb gossip

• From Bauer Media’s website about the brand of Heat: “Heat is the brand that sets popular culture alight and gets people talking. Now a huge multiplatform brand that's unrivalled in the entertainment market, heat is more than just a magazine- it's a radio station, a podcast, an app and has a huge online and social media presence.”

• From the Heat media pack: "In print – we bring readers a truly unique, quality experience. From clever A-list access shoots no other magazine could pull off to celeb news – heat has the celeb contacts to give readers the exclusive every time."

• The magazine also offers shopping and lifestyle tips: "Our all-inclusive approach promises style for everybody, no matter what shape or size, and our team test fashion and beauty products to make sure readers spend their hard-earned pennies wisely. And Life Hacks gives readers down-time inspo by curating the buzziest experiences in travel, food, fitness, wellbeing and homes."

• Typography / Fonts:  Sans serif fonts to make the magazine feel modern, informal and offering the latest gossip. ‘Posh’ written in serif to make it feel ‘posh’.

• Cover lines: Indirect address favoured by celebrity gossip magazines emphasises the gossip feel. Questions to audience create inclusive, gossipy feel and words like ‘shock new pics’ and ‘Behind closed doors’.

• Name checks/star appeal: the cover is packed with celebrity gossip and the magazine sells itself on having the latest celebrity gossip. Note the stars are given first names only - Heat readers know these celebs already and want to hear the latest.

• Colour scheme: Pink, yellow and red. Bright colours to attract attention – important without a single central image. Gossip magazines tend to be busier and more packed with images to suggest issues that are bursting with different stories. 

Heat is published by Bauer Media, a conglomerate responsible for TV, radio and magazines such as Empire, Grazia and Mojo.

It was set up in 1999 and became one of the most recognised gossip magazines in the UK. As with all magazines its circulation has been steadily dropping, with a current circulation of around 70,000 (previously over 200,000).

They have a website, Heatworld.com that reproduces the magazine content and more to combat declining sales.

she is an English author,blogger, podcaster and presenter, famous for her mother’s podcast and for winning I’m a Celebrity... Get Me Out of Here! 2020.

married in 2018 and have been the subject of a lot of controversy from celebrity gossip media. They left Royal duties and have since been critical of the Royal family.

(or Posh Spice)

was in the Spice Girls in the 90s,

and then became famous for her

high profile relationship with David

Beckham

was a Girls Aloud member and X Factor judge, while Liam Payne was a member of One Direction, who were formed on The X Factor. They had a 2 year relationship, which ended in 2018, but have been pictured together since.

is the daughter of actor, Danny Dyer, and also starred in, and won, Love Island in 2018. She had a baby with Sammy Kimmence in January 2021 shortly after he was sentenced to 3.5 years in jail for fraud.

social: gossip, readers are always in the know and give them conversation-starters with their mates down the pub. We use different treatments such as reports, investigations, exclusive picture stories and analysis. We help celebrities talk about their biggest stories.

cultural:royal gossip, unrealistic body types stick thin hour glass body shape .Gossip magazines have a bad reputation for criticising women and body-shaming them, however Heat seems to have become less critical in recent years.

historicle: COVID

political: royal family e.g maghan markel and prince harry

media mucguffin:Relationships: normative and subversive as words are used such as ‘secretive’, ‘baby daddy’ and ‘heartache’. Focus is on relationship breakdowns. 

• Shopping: Christmas shopping suggestions on front cover. Heat magazine emphasises High Street shopping recommendations and affordable ways to get the latest looks.

• British TV and music: Most of the images and stories relate to reality TV stars and/or pop stars (or former pop stars). This is an example of intertextuality with Heat regularly references other media products (e.g. ‘I’m A Celeb Exclusive

Gossip magazines are often designed as entertainment but with the specific purpose of making celebrities more relatable to its readers. To this end, celebrities are often pictured in unflattering ways, in difficult relationships, or in relatable yet aspirational ways e.g. as a mother. They are typically mainstream in values and therefore follow more traditional, stereotypical views of groups.

magazines in the past tended to have a history of fat shaming and praised skinny bodies which was the standard in the 200’s now media regulators aim to avoid this and its negative effects on the youth.

good representation

want to focus on positive stereotypes and are more likely to provide strong independent role models

bad representation

create versions of reality that are damaging to readers

concentration of ‘size zero’ models has a damaging effect on young readers

cause eating disorders because they include so many unrealistic expectations

humanise celebrities as : aspirational, sensitive with complex personal lives

As Heat is a predominantly women’s magazine, the representation of

men is usually in relation to the woman in their life.

key words: untrustworthy,suspicous, promiscuous, unreliable ,important