Rhetoric Appeals

Appeals to moral or ethical sentiments

Appeals to emotions

Appeals to the mind, to logic. (Facts, data, hard evidence)

Primary aim is to teach.

Any serious talk, speech, or lecture.

An emotionally violent, verbal denunciation or attack using strong language (foul)

Describes words, phrases, or a general tone that is overly scholastic or bookish.

An explanation of a complex situation through a comparison of a less complex or familiar situation (comparison)

Proves the validity of a claim by presenting sound reasoning, thoughtful discussion, and insightful argument that convinces the reader (persuasion).

Explains why things happened or should have happened.

The division of a general topic or concept into separate categories to promote analysis. (grouping)

Investigation into the similarities and differences between different things, with attention to what is important or significant.

Reasoning that begins with an accepted or assumed generalization to draw a conclusion about a specific case.

Example: All men are mortal. John is a man. Therefore, John is mortal.

A description of the sort of thing something is alongside, a description of what makes it different from other things of that sort.

Re-creates, invents or visually presents a person, place, event, or action so that the reader can picture what’s being described.

Using specific examples to support an idea

Explain and analyze information by presenting an idea, relevent evidence, and appropriate discussion.

Reasoning that begins with specific examples or observations and reaches a general conclusion.

Tells a story or narrates events, often using the tools of the descriptive mode.

An explanation of how to do something or how something was done