Unit 2 - Generational Trends, Money, Power, and the Media

the statistical study of population

they are used for public policy and marketing purposes, tell us about ethnicity, age and gender

official count of a population and an important tool for examining demographic information such as age, sex, education

conducted every five years

people born between the early 1980s and 2000s

optimistic, moral, confident, culturally aware and diverse, skilled networkers, aware of their civic duty, receptive to change 

group of young adults between 20-29 who for various social, economic and/or emotional reasons, do not leave home

spouses and their dependant children

several generations in a single household

one parent with one or more dependant children

divorced partners, married or not, with or without children from a previous union/marriage

two individuals of the same sex, married or not, with or without children 

spouses/partners without dependant children

young boys/girls between the ages of 8-13

they have begun to develop adolescent behaviours and values, very easy to market, most brand-oriented, consumer-involved and materialist generation in history, buying power is $260 million

people born between mid to late 1990s and 2010s

selfie generation, frugal, conservative and wanting to change for the better, digitally connected, driven and entrepreneurial, can communicate with speed, seek quality

special, protected, optimistic, social advocates, inclusive, accomplished and pressured 

individuals compare themselves with others when they are unable to judge their status and abilities on their own, upwards and downwards comparison

motivation toward self improvement drives an individual’s needs to belong

1. psychological needs - hunger/thirst

2. safety needs - job security/healthcare

3. belonging needs - love

4. esteem needs - respect and recognition of others

5. self actualization - fullest potential

intergroup hostility can and often does arise when there exists conflicting goals and competition over a scarce quantity of resources

can be established easily, if brought together for a mutual goal, they produce a group structure with social hierarchy and roles

brought together in competition, hostile attitudes and actions occur

showed how the in-group and out-group would openly attack each other, shows that hostility and violence are very common when groups are in conflict

more brain activity when viewing photos with a large number of likes

the brain region that was most active was the nucleus accumbent

when teens see a photo with more likes, they are more likely to like it

teens self-identity is influenced by the opinions of others

less brain activation when looking at risky photos

a person's self image is formed by imagining what others think of his or her behaviour or appearance

1: envision how we appear to others 

2: envision the judgement of that appearance 

3: sense of self develops through that interaction

upwards: when someone has a better grade than you and you compare yourself to them, you would say that you will never be that good 

downwards: when someone has a worse grade than you, you would show how much better of a student you are than them

 reverting back to an earlier life stage and showing childlike behaviours

 redirecting emotions to a substitute target (taking anger out on someone)

redirecting “incorrect” urges into socially acceptable actions (going to the gym)

claiming and/or believing what is true to be false

attributing uncomfortable feelings to others

creating false but credible justifications for particular behaviours

converting anxious thoughts into their opposites

pushing uncomfortable thoughts into the unconscious mind

conflict occurs due to differences of opinion or because of social inequalities

bourgeoisie exploited the working class and oppressed them through capitalism, control the proletariat by alienating them from their work, causing them to take less pride in their work  

society is dominated by one ruling  class and the ruling classes ideas and beliefs and considered the cultural norm

believed that people learn through observing other people's behavior and then modelling it

observed that children exposed to aggression were more likely to model that behaviour

people are becoming are increasing desensitized to graphic images of sex and violence presented by popular media, what people watch has an impact on their personality and sense of self

the rich upscale lifestyle, attention seeking, people lose their values, creates comparisons. People wanting more and more