media language

The way the text has been constructed to create meaning

The way the text shows people, places, objects to create meaning and targets an audience

context is key to all representations they relate to the social-cultural contexts

characters and how they relate to the different audience demographics, socio-economic, and psychographics

Identifying who they are and how they have been targeted

codes and conventions of the genre like sci-fi and fantasy

narrative structure and theory: Propp, Todorov, Barthes codes

Who has made the text and how their values impact on creation

written text ,images, colours, fonts, positioning and graphics.

Lighting and colour palette

Positioning-direct address

Setting and Locations

Facial Expressions and Body Language

Objects/props

Key images

Clothing, Hair and Make Up

Slogan/tagline

Typeface (typography) font

Headlines

Captions/anchorage

Style

Semantic field-choice of words-direct address

Emphasis of words

Camera Angles

Framing (ELS, LS, MLS, MS, CU, ECU, POV)

Cropping-how things are edited

Juxtaposition

• Props

• Costumes

• Setting

• Lighting

• Hair and make up

the study of signs and symbols that help to give us meaning.

what is seen

what can be deducted from what is seen(association)

who made the media

what rules must be followed when the product are made

a overgeneralised belief about a particular group of people or a category

• they carry a lot of information quickly

• makes a character easy to understand

has a big audience and appeals to all

a small audience with a specific interest

• meets the specific needs and desires of the audience

• engages the audience with the product

• allows you to get a clear message across

• size

• position

• foreground/background

• demographic

• psychographic

• socio-economic

• Age

• Gender

• Ethnicity

• Education

• Personality

• Values/beliefs

• Attitudes

• Lifestyles

• Interests

• Income

• Education

• Occupation

• Geographical location

• Class

sounds the characters and audiece can hear characters can diegestic the sound

sounds the audience can hear

symbolic code

semantic code points to any element in a text that suggests a particular, often additional meaning by way of connotation.

cultural code ( a convention understood because ones surroundings ) in the uk east london is cultural code in the NHS advert

action code(something is gonna happen)

enigma (mystery)

-damsel in distress

-dispatcher

-hero

-false hero

-villain

- donor

- helper

the mainstreamer (fit in be social )

the explorer (new things new trends)

the aspirer (high status appearance and wealth)

the suceeder (ambitious and successfull)

the resigned (traditional and old fashioned veiws prejudices )

the struggler (works with escapism and indulges in bad habit and addictive tendencies )

the reformer ( authentic and honest experience and feels englightened to improve the world )

equilibrium

disruption

recognition

repair

new equilibrium

• name of product

• celebrities/celebrity endorsement

• product as the solution to a problem

• voice over • slogan

• persuasive narrative

• music that supports the advertising message

• direct mode of address

• pack shot.

• an audience that engages with media products

advertising standard agency -tv radio and mail non statutory

magazine newspaper journalists

office of communications regulate TV and radio

opposites anchor meaning in a text by levi strauss

linear

non-linear

single strand

multi strand

starting at one point and ending at another including 1 plotline pacing chronologically . surrounded by idiots

includes flashback or different timing throughout . e.g harley quin

1 focused on one mc and plotline ice breaker

focus on many characters like FRIENDS

monopoliizing businesses within the industry that includes marketing and production

monopolising with a company at the same stage to eliminate competitiors

by line

masthead

lead

off lead

incentive

slogan

cross reference

stand first

strap line

splash head

conflict between good and evil

futuristic technology

special effects

outer space

new technology

time travel

dystopian society

warn us against political issues

• Mast-head: The title of the newspaper

• Splash: The lead story

• Standfirst: An introductory paragraph in an article, printed in larger or bolder type or in capitals, which summarises the article

• Off lead: Second most important story

• Byline: A line naming the writer of an article

• Standfirst: An introductory paragraph in an article, printed in larger or bolder type or in capitals, which summarises the article

• Pull quote: A key phrase or quotation taken from the main article

• Sidebar: a short article placed alongside a main article with extra information.

type face:like a font family e.g family of serif fonts

font: specific font used in the font family e.g sans serif font

Still images are perceived as static. They're a single moment frozen in time. We can look at them for hours and hours and they will not change. Moving pictures are perceived as kinetic.

e.g an instagram photo isnt gonna change so its a still image

e.g(2) a gif or a video will change as you watch it therefore its a moving images