Social Psychology
Branch of psych concerned with the way individuals' thoughts, feelings, and behaviors are influenced by others
Social Influence
The ways in which a person's behavior can be affected by the presence of others
Social Interaction
The positive & negative aspects of people relating to others
Social Cognition
The ways in which people think about other people
Attitude
positive or negative evaluations of social issues, institutions, products, people, etc.
Affective Component
Prejudice - a preconceived judgment or emotional feeling directed toward certain people based on their membership in a particular group
Behavioral Component
Discrimination- the unjust treatment toward a person based on a particular group to which they belong
Cognitive Component
Stereotypes - an overgeneralized belief about a particular group of people
Explicit Attitude
attitudes that we hold consciously and can readily describe
Implicit Attitudes
covert attitudes that are expressed in subtle automatic responses that people have little conscious control over
Reference groups
a group that that we compare ourselves to when evaluating our behaviors
Relative deprivation
perception by an individual that the amount of a desired resource (e.g. money, social status, etc.) he/she has is less than comparison to people in their reference group. Leads to feelings of inferiority or entitlement.
Downwards Social Comparison
when people compare themselves to those who are less proficient than they are (to make themselves feel better)
Spotlight Effect
overestimating others' noticing and evaluating our appearance, performance, and blunders (as if we presume a spotlight shines on us)
Cognitive Dissonance (Festinger)
mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values.
when our Affect, Behavior, &/or Cognitions aren’t congruent (this dissonance drives us to change either one of our beliefs &/or our behavior so that they realign.)
Yale Attitude Change Approach
The study of the conditions under which people are most likely to change their attitudes in response to persuasive messages.
Persuasion
A process where a person, brand, or other factors influence another person's behavior or attitudes
Elaboration Likelihood Model: Central Route to Persuasion
When attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information
Elaboration Likelihood Model: Peripheral Route to Persuasion
When persuasion depends on non-message factors, such as the attractiveness and credibility of the source, or on conditioned emotional responses
Compliance
changing behavior in response to a request
Foot-in-the-door technique
getting a person to agree to a large request by first setting them up by having them agree to a smaller request
Door-in-the-face technique
making a large request of someone, that they will most likely turn down, so they are more likely to agree to a second, more reasonable request.
Lowballing
gain agreement and then later on the agreement is made less desirable (by revealing hidden costs or requirements)
Norm of Reciprocity
the "rule" that we should pay back (reciprocate) what we receive from others
Contact hypothesis
the idea that bringing people together who are in conflict will help the conflict to subside as they get to know and understand each other
Superordinate goals & Conflict resolution
tasks that get people from opposing sides to come together and work toward a common end result (can’t succeed without all members contributing)
*Must be done carefully
Attributions
inferences that people draw about the causes of events, others' behavior, and their own behavior
Internal Attributions
believe the causes of behavior are due to dispositional factors (internal traits) (e.g. personality, intelligence, abilities, feelings, traits) *these can be stable or unstable
External Attributions
believe the causes of behavior are due to situational demands and environmental constraints (external factors)
Actor-Observer Bias (AOB)
negative behaviors: me (actor) = external, you (observer) = internal
positive behaviors: me (actor = internal, you (observer) = external
Fundamental Attribution Error (FAE)
ONLY FOCUSING ON OTHERS
Negative behaviors of others = internal
Positive behaviors of others = external
Self-serving Bias
ONLY FOCUSING ON YOURSELF
Own negative behaviors = external
Own positive behaviors = internal
Scapegoat theory
the theory that prejudice offers an outlet for anger and other negative emotions by providing someone (or a group) to blame that is usually not at fault.
Defensive Attribution (Just-World Hypothesis)
tendency to blame victims for their misfortune so that one feels less likely to be victimized in a similar way (“just-world hypothesis”)
Social Loafing
exerting less effort when working on a task when in groups than when working alone (due to diffusion of resp.)
Social facilitation
presence of others = improves one's performance
Social impairment
presence of others = hinders one's performance
Group Polarization
tendency for groups to make more extreme decisions than the initial inclination of each individual member
Groupthink
when desire for harmony or conformity within a group leads to dysfunctional or irrational decision-making
*Best to have a “devil’s advocate” to reduce this tendency
Group Cohesiveness
when bonds link members of a social group to one another and to the group as a whole (perceived unity, task relations, & emotions influence)
The Stanford Prison Experiment (Zimbardo)
only lasted 6 days; was supposed to be 2 wks
Supports the influence of social roles & power of the situation
Prision simulator to demonstrate that the conditions of a situation may influence their perception
Social Roles (Zimbardo)
A pattern of behavior that is expected of a person in a given setting or group
Social dilemma
a situation in which an individual profits from selfishness unless everyone chooses the selfish alternative, in which case the whole group loses (a.k.a. Social Trap)
Prisoner’s dilemma (Tragedy of the commons)
cooperation vs. competition
*Best option is always to cooperate
Bystander Effect
people are less likely to provide needed help when they are in groups than when they are alone
Diffusion of responsibility
when others are present, a person is less likely to feel the obligation to take responsibility
*they assume others are responsible for taking action or have already done so
Bystander Effect
people are less likely to provide needed help when they are in groups than when they are alone
Diffusion of Responsibility
when others are present, a person is less likely to feel the obligation to take responsibility
*they assume others are responsible for taking action or
Deindividualization
the loss of self-awareness/personal identity when in groups due to perceived lack of accountability
Altruism/Helping Behavior
selfless concern for the well-being of others
Aggression
any form of behavior that is intended to harm or injure another person