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33 Terms

1

distribution

The number of places a particular content item is made available.

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2

instant messaging

A program or mobile app that allows real-time or delayed communication between users.

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3

video conferencing

Technologies that deliver packets of compressed audio and video data in real-time over Internet Protocol (IP).

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4

live streaming

The process of broadcasting live video or audio over the Internet to an audience.

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5

aggregator

A Web browser or application that collects syndicated content into a single location.

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6

metadata

Information that describes other data.

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7

web 2.0

The use of World Wide Web technology and Web design to develop online information sharing and collaboration services.

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8

exposure

The potential audience for a piece of content; the total number of your followers plus the numeber of followers for each person who shares the content.

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9

traditional media

One-way communication methods in which the publisher creates content and sends that content to the end-user via the media source.

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10

frequency

The number of times within a certain period that a particular content item is published in the media.

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11

sms gateway

A service that allows a computer to send or receive Short Message Service (SMS) transmissions to or from a telecommunications network.

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12

semantic web

A Web 2.0 implementation by which Web data is contextualized with the addition of machine-readable metadata.

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13

webcast

Another term for broadcasting live video or audio over the Internet.

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14

streaming

A service that sends real-time audio and video from the publisher to the viewer.

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15

contributor

A social media user who creates original content.

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16

reach

The actual number of unique people who access a particular content item, such as an advertisement.

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17

impression

The number of times a piece of content is displayed.

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18

social media

Online services, sites, or apps that allow us to interact and use two-way communication between the pbublisher and the user

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19

ajax

A programming methodology for the Web that enables Web applications to interact with users.

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20

accessibility

The ease of obtaining the tools needed to publish content.

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21

live chat

A program or mobile app that allows real-time communication between online users.

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22

ugc

Content that is created by the users of an online system or service

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23

viral

The process of a particular content item becoming widely popular by multiple people sharing it.

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24

permanence

Indicates how long content exists or can be accessed

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25

xml

A markup language used to store, describe, and share data on the Web.

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26

nested comments

. When replies to comments are posted directly under the original comment.

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27

text messaging

A method of communication in which a user types and sends short messages from one mobile phone to another.

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28

podcast

Audio or video digital media files that are distributed through Web feeds to subscribed users.

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29

hashtag

A keyword tag that uses a hash symbol (#) as a prefix.

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30

unstructured data

Data that does not follow a specific format or is hard to label and organize.

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31

voip

A technology that converts voice into digital form and delivers it using the Internet Protocol (IP). Allows the use of the Internet for real-time voice and video traffic.

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32

immediacy

Indicates how fast content is created and distributed

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33

tags

Keywords, category names, or metadata used to describe an online content item.

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