demand
the relationship between a products price and quantity demanded
supply
the relationship between a products price and quantity supplied
law of demand
price and quantity demanded are inversely related. quantity demanded varies inversely with the price (higher price = fewer purchases, lower price = more purchases)
law of supply
a direct relationship between price and quantity supplied (price increases = quantity supplied increases, price decreases = quantity supplied decreases)
demand curve
the curve runs downward (top left to bottom right)
supply curve
curve runs upward (bottom left to top right)
demand factors
income 2. number of buyers/change in population 3. price of substitute goods/other products 4. consumer expectations 5. consumer preferences (trends)
income factor
normal products, an increase causes a shift to the right. Inferior products (no name products), an increase in cases of a shift to the left
number of buyers/changes in population factor
increase causes a shift right, decrease causes a shift left
price of substitute goods/other products factor
for substitute goods, a rise in the other products causes a rightward demand shift. Example: Heinz vs. French’s ketchup · For complimentary goods, a rise in the other products' price causes a leftward demand shift. Example: ketchup and mustard
consumer expectations factor
if consumers are expecting a rise in the price of a good/service in the future, they may choose to purchase it immediately, increasing demand
consumer preferences/change in taste factor
can increase or decrease the demand for a good or service. Example: fashion trends
supply factors
number of producers 2. resource prices 3. state of technology 4. prices of related products 5. changes in nature 6. producer expectations
number of producers factor
an increase causes a rightward supply shift ex. electric cars
resource prices factor
an increase causes a leftward supply shift ex. lithium for electric cars
state of technology factor
an improvement causes a rightward supply shift ex. ford plant or more tehnology
prices of related products factor
an increase causes a leftward supply shift ex. increase in electric cars means a decrease in other cars
changes in nature factor
an improvement causes a rightward supply shift ex. avocado supply in Mexico, droughts and bad rains lead to decreased supply
producer expectations factor
Expecting lower prices in the future causes an immediate rightward supply shift. Example: housing market, builders will build more now if they believe prices will decrease in the future
movement along the curve
price related factors (changes in quantity supplied)
shifts on the curve
non-price related factors (change in supply)
rightward demand shift
pushes up both equilibrium price and quantity
leftward demand shift
pushes down both equilibrium price and quantity
rightward supply shift
pushes equilibrium price down and equilibrium quantity up
leftward supply shift
pushes equilibrium price up and equilibrium quantity down
simultaneous rightward shift
raise equilibrium quantity but the price depends on the shift
If demand shifts rightward more than supply, then price raises
If demand shifts leftward more than supply, then the price falls
Simultaneous shift in demand and a leftward shift
supply raises equilibrium price but quantity depends on the shift
If supply shifts leftward more than demand shifts rightward, then quantity falls
If demand shifts rightward more than supply shifts leftward, then quantity rises
surplus
excess supply, so price is pushed down
shortage
excess demand, so price is pushed up
total utility
overall satisfaction that a consumer derives from the consumption of particular goods and services. the sum of the marginal utilities of all such individual items
marginal utility
a measure of the extra satisfaction that a consumer achieves from consuming one more unit of product
law of diminishing marginal utility
As total utility (consumption) increases, the marginal utility derived from each additional unit decreases