Chp 17: Persuasive Speaking

________- sets up a series of claims that build upon each other to reach a conclusion.

________- urges people to follow the same path everyone else is taking.

________ - ‘ it does not follow (lack of a logical connection); speaker makes an unjustified move from one topic to another.

________- speaker argues that once a course of action is taken, a series of other unavoiable and undesirable events will necessarily take place.

________ - the attempt to influence an audience by exploiting their feelings of sympathy, guilt, or desire to ameliorate suffering.

________- attempting to change the attitudes, actions, or beliefs of another person.

________- speaker uses a small sample of evidence to draw unjustified conclusions about an entire group or category.

________- persuasive speeches in which a speaker defends his or her own position on an issue while responding ot the arguments of another person.

________- errors in reasoning that lead to invalid conclusions.

________: compares alternative solutions and identifies best one.

________ - involves using general truths to reach a certain conclusion about a specific instance.

________- attack or praise; speaker tries to equate the quality of someones argument with the quality of his or her character by calling him or her something that would be perceived as negative by the audience.

________ : persuades audience to adopt a plan of action.

________- involves using several specific instances or pieces of evidence to draw probable conclusions about general truths.

________- speaker ignores the actual position of his or her opponent, misrepresents the opponents positions, and then attacks that made- up position instead of the actual position.

________- comparison of two similar cases in order to argue that what is true in one case is also true in the other because the two cases share similar features.

________ argued for three means of persuasion.

________- persuasive messages that attempt to change the audience's beliefs about something.

________: Aristotles category for credibility, emotion, and logic within a persuasive appeal; he (Aristotle) called them artistic because the speaker creates them.

________- speaker assumes that one event caused another unrelated event to occur.

_______- persuasive messages that try to change the audience's attitudes toward a topic by convincing the audience whether or not a belief, object, or an action is moral, ethical, important, or worthwhile.

________- persuasive messages that try to change the audience's actions or convince the audience that something should be done.