Studied by 0 peopleZeitgeist
the spirit of the time; the spirit characteristic of an age or generation
How long is short term forecasting
up to two years out
how long is long term forecasting
as little as two years out and as far as 5-10 years out
what should be in a forecast
theme, materials used, silhouettes and looks
what is the world wide color system
Pantone
what are the 5 processes of fashion forecasting
research, editing, interpret and analyze, predict, communicate
most popular trend forecasting services
Donager, Fashion Snoops, WGSN
Trend report
what are people wearing right now?
Trend forecast
finding what will be important a year from now
style
make consistent with a certain fashion or style
fashion
make out of components
target market
who is this customer? age? lifestyle?
fashion cycle
shows when to bring merchandise in-lifespan of a style or trend
types of information trend forecasters use
current sales, what sold last year, they are going to use their artistic side as well
trend
the first signal of change for general movement and direction
fashion forecasting
the explanation of why prediction is likely to occur, the interpretation and analysis of trends and the practice of predicting upcoming trends
Note
Flashcard