Chapter Seven: Conformity

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social influence

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40 Terms

1

social influence

refers to the ways that people are affected by the real and imagined pressures of others

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2

constructive

helping oneself or others

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3

destructive

hurting oneself or others

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4

Chartrand and Barghs chameleon effect

when youre in a conversation with someone, youre subtly mirroring them

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5

conformity

tendency of people to change their perceptions, opinions, and behavior in ways that are consistent with group norms

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6

Muzafer Sherif

participants converged on a common perception when brought into a group

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7

Solomon Asch

confederates picked the wrong answer, leaving the participant caught between the need to be right and a desire to be liked

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8

informational influence

people conform because they want to make good and accurate judgments of reality and assume that when others agree on something, they must be right

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9

normative influence

people conform because they fear the consequence of rejection that follows deviance

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10

social death

our need to belong is so primitive that rejection can inflict a social pain that feels like physical pain

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11

private conformity (true acceptance / conversion)

the change of beliefs that occurs when a person privately accepts the position taken by others

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12

public conformity (compliance)

a superficial change in overt behavior without a corresponding change of opinion that is produced by real or imagined group pressure

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13

minority influence

the process by which dissenters produce change within a group

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14

idiosyncrasy credits

interpersonal "credits" that a person earns by following group norms

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15

dual-process approach

majorities and minorities exert influence in different ways and for different reason

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16

majorities

elicit public conformity by bringing stressful normative pressures to bear on the individual

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17

minorities

produce a deeper and more lasting form of private conformity by leading others to become curious and rethink their original positions

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18

complexity

as ppl come to live in more complex industrialized societies, there are more groups to identify with, which leads to less loyalty to any one group and a greater focus on personal goals

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19

affluence

as people proper, they gain financial independence from others

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20

heterogeneity

societies that are homogenous tend to be rigid and intolerant of those who veer from the norm

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21

compliance

changes in behavior that are elicited by direct requests

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22

foot-in-the-door technique

starting with a small request and working up to a big one

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23

lowballing

giving a deal and then lowering the deal (raising the price after someone already agreed)

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24

door-in-the-face technique

starting with a large request and transferring to a small one

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25

thats-not-all technique

door in the face, if they agree, keep going

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26

Cialdini

being able to resist compliance pressures rests on being vigilant

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27

Leonard Bickman

uniforms signify the power of authority

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28

Wim Meeus and Quinten Raaijmakers

ordered participants to cause psychological harm

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29

strength

determined by their status, ability, or relationship to a target

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30

immediacy

sources proximity in time and space to the target

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31

number

as the number of sources increases, so does their influence (up to a point)

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32

True or False? When all members of a group give an incorrect response to an easy question, most people most of the time conform to that response.

False

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33

True or False? An effective way to get someone to do you a favor is to make a first request that is so large the person is sure to reject it.

True

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34

True or False? In experiments on obedience, most participants who were ordered to administer severe shocks to an innocent person refused to do so.

False

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35

True or False? As the number of people in a group increases, so does the group’s impact on an individual.

False

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36

True or False? Conformity rates vary across different cultures and from one generation to the next.

True

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37

collectivism

A cultural orientation in which interdependence, cooperation, and social harmony take priority over personal goals.

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38

individualism

A cultural orientation in which independence, autonomy, and self-reliance take priority over group allegiances.

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39

obedience

behavior change produced by the commands of authority

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40

social impact theory

the theory that social influence depends on the strength, immediacy, and number of source persons relative to target persons

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