Market power

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Market power

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33 Terms

1

Market power

The degree to which a firm is able to raise their prices without losing a significant amount of consumers. The amount of power a firm has determines their power

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2

Perfect competition

Market structure where there is an incentive degree of competition, with no individual firm having enough power to control the market

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3

Perfect competition characteristics

  • Price takers

  • Homogenous products

  • Many firms

  • No barriers to entry and exit

  • Perfect information

  • Perfect resource mobility

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4

Monopoly

A market structure where one large firm is controlling the supply and price of one particular good.

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5

Monopoly characteristics

  • Price makers

  • Single/dominant firm

  • No close substitutes

  • Control of resources

  • Inelastic demand

  • High barriers to entry (BLADE)

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6

Oligopoly

Market structure where a few large firms dominate the industry

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7

Oligopoly characteristics

  • Few large firms

  • High barriers to entry

  • Interdependence

  • Price rigidity

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8

Monopolistic competition

Market structure in which many firms exist but each firm has a small degree of power

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9

Monopolistic competition characteristics

  • Large number of firms

  • Product differentiation

  • No barriers to entry

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10

Total cost

Total fixed cost + total variable cost

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11

Average fixed cost

Total fixed cost/ quantity

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12

Average total cost

Total cost/ quantity

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13

Average variable cost

Total variable cost/ quantity

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14

Marginal cost

change in total cost/ change in quantity

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15

Profit

Total revenue - Total cost

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16

Why is market power considered a type of market failure?

They don’t need to produce at their allocatively efficient levels rather they will produce at a level that maximizes profits. This means they will always produce at a level lower than their efficient level/ underproduce

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17

How does the level of competition and product differentiation relate to market power?

The higher the competition the lower the market power. For example, in perfect competition there are a large number of firms meaning there will be high competition. However the higher the market power the more product differentiation.

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18

For any type of market, what is the profit maximizing quantity

MR=MC

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19

Perfect competition making abnormal profits

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20

Perfect competition making losses

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21

Perfect competition breaking even

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22

Limitations of perfect competition

  • Unrealistic assumptions

  • Firms are too small to take advantage of economies of scale, which means they can’t lower their average costs.

  • All products are the same, there is no product variety

  • They are unable to engage in research and development to make new product

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23

Advantages of perfect competition

  • Always allocatively efficient because the profit maximizing quantity is always MC=AR

  • Lower prices for consumers in the long run

  • No inefficient firms because all high cost firms are forced to leave the market

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24

Monopoly making abnormal profit

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25

Monopoly making normal profit

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26

Monopoly making losses

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27

Does the monopoly change from the short run to the long run?

No, because they are the only firm in the market

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28

Is the monopoly allocatively efficient?

No because the underproduction results in a deadweight loss

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29

Disadvantages of monopoly

  • Allocative inefficiency

  • Productive inefficiency

  • Deadweight loss

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30

Advantages of monopoly

  • Finance in R&D

  • Economies of scale

  • Incentive to innovate

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31

Monopolistic competition making abnormal profits in the short run

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32

Monopolistic competition making short-run losses

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33

Monopolistic competition making normal profits

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