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COMM 2100 MIDTERM

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Communication Science

University/Undergrad

124 Terms

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-objective: ads may be more persuasive when they resonate with past experiences and matching feelings
-observations to explain

-interpretive: respond similarly to archetypal pattens of birth-death-rebirth
-multiple informed meanings to understand

-how do we know what we know?

-objective: truth is singular, one reality

-interpretive: multiple meanings, no one truth but multiple interpretations