Studied by 3 peopleTags & Description
Users
________: someone who actually uses a product or service.
Institutional markets
________: schools, hospitals nursing homes, prisons, and other institutions that provide goods and services to people in their care.
Deciders
________: the person who actually makes the decision.
New task buy
________: a company places an order with a supplier for the first time.
Gatekeepers
________: the person who controls the flow of information.
Straight rebuy
________: the buyer purchases the same products again routinely under the same term of sale.
Institutional markets
schools, hospitals nursing homes, prisons, and other institutions that provide goods and services to people in their care
Users
someone who actually uses a product or service
Influences
the person who supplies information and advice
Buyers
a person who negotiates purchase terms
Deciders
the person who actually makes the decision
Gatekeepers
the person who controls the flow of information
Straight rebuy
the buyer purchases the same products again routinely under the same term of sale
Modified rebuy
the buyer wants to modify product specifications, prices, terms, or suppliers
New task buy
a company places an order with a supplier for the first time
Note
Flashcard