Studied by 6 peopleWhat is the Guardian’s Political affiliation
Left wing (labor)
What is the Daily Mail’s political affiliation
Right wing (conservative)
How is the Guardian regulated?
the guardian is self regulated by a board employed by the Scott’s Trust. They deal with their own complaints.
Why? Didn’t think IPSO was entirely independant.
How is the Daily Mail Regulated?
Daily Mail and Mail Online (separately) are part of IPSO: Independent Press Standards Organisation, who look at the complaints received and deal with them.
How many complaints did Daily Mail receive in 2022 (latest stats)
Mail Online - 515
Daily Mail - 184
These were the top two complained about publications that year.
Guardian circulation
2023 monthly print readership (average) was 3.1 mil, and onlin was 21.1 mil
Daily Mail circulation
700000 (march 2024)
Who is the Guardian owned by?
The Scott’s Trust. A not for profit organisation - all of the money made goes back into the newspaper and journalism. The Guardian has never broken even.
Who is the Daily Mail owned by?
DMGT - Daily Mail and General Trust. DMGT is a conglomerate, they own multiple media outlets and are driven by profit.
Who is the Guardians target audience?
Well educated, tech savy, left wing, liberal. ABC1, more male than female.
Who is the Daily Mail’s audience
Lower-middle class, mostly women, ABC1. Average age of 56, right wing, conservative.
What social media does the Guardian have?
Twitter (X), Instagram, Facebook, LinkedIn, YouTube
What social media does the Daily Mail have?
Twitter (X), Instagram, TikTok, Facebook, Snapchat
How is the guardian funded?
Some advertising
Loads of options to donate and/or subscribe to support them. Benefits of subscription include exclusive events, newsletter, online editions, extra content. Can do one off donation or a monthly subscription.
Big messages on the website about their message and values
What stories have the Guardian broken?
Windrush scandal
COVID19
Panama papers
Cambridge analítica
What levels of patrons does the guardian have
What levels of subscription does the guardian have
Social + cultural contexts
Conventions and expectations of print and online news
How news is di summed
Audience
Political context
Political alliances for the papers and how they influence what they report
Affect on ownership and regulation
Economic context
How papers are funded, what they do with profit, competition
Note
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