COR016

Opportunity

A set of circumstances that makes it possible to do something

Challenge

Something new and difficult which requires great effort and determination

Power

Capacity or ability to direct or influence the behavior of others or the course of events

THREATS

Seeing violent media content can enable a person to behave in a similar manner

RISKS

Media influencing other unhealthy or risky behavior including smoking, drinking, etc.

ABUSE

typically involves actions that cause harm, manipulation, or damage to individuals, communities, or the public through various channels, such as digital platforms, traditional media, or communication technologies.

CHILD PORNOGRAPHY

A publication, photograph, computer game, or film that represents the sexual activity of any person under the age of 18 is termed child pornography. (criminal act of 1958)

STALKING

happens when an individual gets into the course of conduct with the idea to harm the opponent physically or mentally. (crimes act, 1958)

PRIVACY LOSS

Individual privacy is lost with social media networking websites and is one of the greatest problems faced these days.

TIME DEPLETION

The biggest disadvantage of social media networking is that it takes up a lot of students’ time and is addicting.

Massive Open Online Content

an online course, content, or other resource aimed at unlimited participation and made available in an open access forum using the web.

Wearable Technology

electronics that can be worn on the body, either as an accessory or as part of material used in clothing

Ubiquitous Learning

learning is anytime and anywhere

Virtual Reality

it implies a complete immersion experience that shuts out the physical world using a head-mounted display or headset

Augmented Reality

it enhances, or augments, the real world with digital information.

Mixed Reality

it combines elements of both AR and VR, where real-world and digital objects interact.

ADVERTISEMENT

means of communication in which a product, brand or service is promoted to a viewership in order to attract interest, engagement, and sales

Print Advertisement

those in magazines and newspapers, aim for a massive audience. for a smaller audience, brochures, fliers and coupons are used

Video Advertisement

commonly aired in major networks. The creative process for a video ad, is rigorous. It passes through several meetings, client conferences, brainstorming and pre-production preparations.

Radio Advertisement

remains a good venue for advertisement. It is cheaper than television and still enjoys a very loyal following. Unlike print, radio is capable of conveying emotions

Web Advertisement

Technology triggered a rapid migration of people to the Internet. Social media had become a preferred venue for advertisements even for big companies

Programmatic advertising

a form of online advertising that uses technology to automate the purchase and placement of ads.

Targeted online ads

are advertisements served to users based on their personal information, such as their age, location, gender, interests, and browsing history.

Artificial intelligence (AI)

is changing the landscape of advertising. With the ability to collect and analyze vast amounts of data, AI provides new insights into consumer behavior and preferences.

mobile-first advertising

this means designing ads optimized for small screens and touchscreens and the unique ways people use mobile devices.

Omnichannel advertising

a new approach to marketing that uses multiple channels to reach consumers.

Visual advertising

the power of _____ is vast and far-reaching, able to transcend language barriers and engage viewers on an emotional level.

People Media

an assembly of people with a common interest where they become the main means of mass communication.

TECH SAVVY

proficient in the use of technology, especially computers

CREDIBLE

able to be believed, capable of being believed; reliable.

FLEXIBLE

knows how to use a range of technology; able to change or to do different things.

CHARISMATIC

appeals to the senses of different people.

UPDATED

in the know of the latest information.

People in Media

media practitioners who provide information coming from their expert knowledge or first hand experience of event. people behind another form of media.

People as Media

they are MEDIA itself. The person serves as the medium for another person to learn or acquire new knowledge

OPINION LEADERS

highly exposed to and actively using media, source of viable interpretation of messages for lower-end media users.

CITIZEN JOURNALISM

people without professional journalism training can use the tools of modern technology and internet to create, augment or fact-check media on their own or in collaboration with others.

SOCIAL JOURNALISM

Journalists are using social media to make their content available to more people.

CROWDSOURCING

the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community

PRE-SPANISH ERA

Knowledge was passed on through folk media and indigenous forms of media

SPANISH ERA

Education was limited to the elite, publication of books (i.e., Noli Me Tangere and El Filibusterismo) and newspapers (La Solidaridad) advanced the Propaganda movement which led to the people’s revolution against Spanish rule.

AMERICAN AND JAPANESE ERA

During this era, major newspaper (i.e. Manila Times and Manila Bulletin), radio broadcasting and movies became available. Media was used for propaganda by government and other groups

POST-WAR ERA

The golden age of Philippine Journalism.

MARTIAL LAW ERA

Highlights of this era include the government takeover of media and the press and the image engineering of the Marcoses in the name of nationalism.

POST-EDSA ERA

People Power brought greater freedom for Philippine media

MODERN ERA

web designer, online instructors, digital producers, bloggers, animators, programmer, archivist, metadata analyst, data miner, user experience designer, call center agents, virtual assistants.

SOCIAL MEDIA

a catch-all term for a variety of internet applications that allow users to create content and interact with each other

MIS-INFORMATION

Information is false, but the person disseminating it believes that it is true. “false information that is spread, regardless of intent to mislead.”

DIS-INFORMATION

Information is false, and the person disseminating it knows it is false. It is a deliberate intentional lie

MAL-INFORMATION

Information that is shared with an intent to cause harm.

SATIRE OR PARODY

no intention to cause harm but has potential to fool.

MISLEADING CONTENT

misleading use of information to frame an issue or individual.

IMPOSTER CONTENT

when genuine sources are impersonated.

FABRICATED CONTENT

new content is 100% false, designed to deceive and do harm

FALSE CONNECTION

when headlines, visuals, or captions don't support the content.

FALSE CONTENT

when headlines, visuals, or captions don't support the content

MANIPULATED CONTENT

when genuine information or imagery is manipulated to deceive.

Reliable Information

must come from dependable sources

Authority

Who is the author/publisher? What are their credentials? Do they have knowledgeable experience in the field they are writing about? What is their reputation? Are there footnotes and/or a bibliography?

Accuracy

Compare the author’s information to that which you already know is reliable. Are there proper citations?

Coverage

Is the information relevant to your topic and does it meet your needs? Consider what you need such as statistics, charts, and graphs.

Currency

Is your topic constantly evolving? Topics in technology and medical innovation require sources that are up to date.

Content

Does the content address the topic effectively? Does it help and provide information that is helpful?

Text

simple and flexible format that is handwritten, printed, or displayed on-screen

Visual

building blocks/basic units in the construction of a visual image

Audio

is a medium that is narrated, recorded with the use of audio equipment. It is none projected and enhances visual and effectiveness of a presentation.

Motion

gives the appearance of a movement can be a collection of graphics, footage, videos

Manipulative Media

program's outputs depend on the user's inputs