Studied by 22 peopleTags & Description
Market Share
Value: _______ tells you which sites are doing the best job of attracting customers for any group of products or services you offer.
Description: For every keyword group you have in Conductor, _______ will show which sites have the most URLs ranking on page one, weighted by search volume.
Source of Data: Conductor
Publish Schedule: Weekly
Keyword Visibility Details
Value: To increase the traffic and revenue for a specific product you sell, you first need to know who controls the shelf space and why. _______ does just that.
Description: _________ is a 360 degree view into the world of an individual keyword. It shows where you and competitors rank on Google.
Source of Data: Conductor
Publish Schedule: Weekly & Daily Publish Schedule: Weekly & Daily
Rank Trends
Value: When you notice significant changes in your visibility on Google for an individual product or service, use _________ to see if this is an aberration and if competitors were similarly affected.
Description: _________ shows the rank within the top 100 for you and your named competitors.
Source of Data: Conductor
Publish Schedule: Weekly & daily if enabled
Keyword Groups
Value: _________ Comparison identifies which product and service _________ represent the best opportunities to increase overall site traffic.
Description: _________ shows all of the _________ you have set up in Conductor. It highlights which Keyword Groups have the most keywords, search volume, and opportunity for traffic generation.
Source of Data: Conductor
Publish Schedule: Weekly
Result Types
Value: Users expect different kinds of content depending on their search, _________ tell you the best kind of content to create for each product or service you offer.
Description: _________ shows the different universal search results that appear on Google for the searches you are tracking in Conductor.
Source of Data: Conductor
Publish Schedule: Weekly
Daily Keyword Tracking
Value: During times when your visibility on Google is most critical or time sensitive, you need to know if your rank fluctuates as soon as possible. _________ allows you to do so.
Description: _________ collects rank data for you and your competitors on a daily basis. It highlights movement based on terms most likely to affect your traffic.
Source of Data: Conductor
Publish Schedule: Daily
Keywords
Value: To generate more traffic and revenue from search engines, you need to know current strengths and weaknesses. _________ shows where you stand for the products and services you care about.
Description: _________ shows your rank on Google for the _________ you track in Conductor.
Source of Data: Conductor
Publish Schedule: Weekly
Rank Comparison
Value: _________ ensures you use your team's time effectively by attacking your competitor's gaps and recognizing their strengths.
Description: _________ shows side by side rank comparisons for you and your competition. Using this, you can recognize specific strengths and weaknesses vs. your competition.
Source of Data: Conductor
Publish Schedule: Weekly
Search Console Analytics
Value: There are many times when your audience is seeing your site on Google, but choosing to go to a competitor's site. _________ highlights the keywords where this occurs most often.
Description: _________ is enabled through an integration with your Google Search Console. We pull in impression and click data for up to 5000 keywords prioritized by number of clicks.
Source of Data: Google Search Console
Publish Schedule: Weekly
Annotations - Content Activity Reporting
Value: SEO can be difficult to prove out ROI, _________ helps you get a better understanding of if your hard work is paying off.
Description: See the impact and value of content updates, both pre-and-post update.
Source of Data: Whichever analytics integration they have
Publish Schedule: Weekly
Annotations - Manual
Value: Have you recently ran a campaign or feel like you are getting hit with the recent algorithm update? _________ is your way of monitoring when changes occur to help in telling the story of what could be helping or hurting your domain.
Description: In line with analytics, add in a custom annotation to reflect on events such as campaigns algorithm updates, site changes, and more. These will be reflected on the line changes with in Pages and Page insights.
Source of Data: Manually entered and layered off of your analytics integration
Publish Schedule: N/A
Content Mapping
Value: Catering your content to the online buying journey and to specific buying personas leads to higher traffic and conversions. _________ enables you to easily identify weaknesses and strengths in your content plan.
Description: When you create Page Groups, you can add tags for specific personas and stages of the buyers journey. _________ overlays your Page Groups to show visibility gaps and traffic performance.
Source of Data: Analytics
Publish Schedule: Weekly
Pages
Value: _________ is valuable because it identifies specific pages that are most affecting your site traffic.
Description: _________ is enabled by your analytics integration. It pulls in the top 10,000 pages which are receiving organic traffic.
Source of Data: Analytics
Publish Schedule: Weekly
Page Details
Value: _________ empowers you to maximize the value of a specific piece of content by showing key on site and offsite data points.
Description: _________ is the 360 degree view for your specific pages. It layers traffic and keywords ranks to better understand how the page is performing.
Source of Data: Conductor, Analytics, and SEMRush
Publish Schedule: Weekly (tracked) & Monthly (untracked)
Page Groups
Value: When your traffic or revenue fluctuates, use _________ to identify which section the site is causing the fluctuation.
Description: _________ compares the traffic performance for the different Content Page Groups in your Conductor account.
Source of Data: Analytics
Publish Schedule: Weekly
YouTube
Value: The second largest search engine in the world is _________ . _________ capitalizes on the data in your _________ channel to grow your audience in organic search.
Description: Once you integrate your _________ channel, you will see channel performance data and the 25 keywords which refer the most users to your YouTube videos.
Source of Data: _________
Publish Schedule: Weekly
Explorer - Topic
Value: When looking for your products, there are thousands of ways your audience may be searching. _________ shows you the topics which are most important to your potential customers.
Description: When you enter a topic into _________, it shows you related topics for which you should consider creating content, prioritized by search demand and stages of the buyer's journey.
Source of Data: SEMRush
Publish Schedule: Monthly
Explorer - Page
Value: Have you ever found a piece of content created by a competitor and thought, "What types of keywords currently rank for this page?" _________ will help answer that question by showing you all of the terms that currently rank for that URL in the top 100 results of Google.
Description: Enter in any URL and see both tracked and untracked keywords that rank in the top 100 results on Google.
Source of Data: SEMRush
Publish Schedule: Monthly
Explorer - Domain
Value: What to do high-level research on a competitor's domain or subfolder? _________ allows you to drop in any domain, subfolder, or subdomain to take a deeper look into what terms are helping them drive traffic to their domain.
Description: Enter in any domain and get an idea of all terms ranking within the top 100 results and compare against a secondary domain.
Source of Data: SEMRush
Publish Schedule: Monthly
Content Guidance
Value: _________ saves hours of analysis by providing you with the actionable optimization insights you need to accelerate your content strategy.
Description: _________ allows you to get a live update of what google is ranking on the SERP for the term you are looking to create content on.
Source of Data: SEMRush & SERP
Publish Schedule: Monthly & insights on demand.
Business Case Builder
Value: Before executing on an SEO or content strategy, it is important to forecast the potential benefits. The _________ projects traffic and revenue gains for optimization.
Description: Once you've identified that there is a good amount of opportunity, you'll need to know where to start. The keyword table in the _________ will point you in the right direction of which specific keywords you should start optimizing.
Source of Data: Conductor
Publish Schedule: Weekly
Paid and Organic Optimizer
Value: You can spend your money in paid search more effectively by using your organic search data and by analyzing competitive spending. _________ shows both.
Description: _________ pulls in up to 1000 terms where you or a competitor's site was bidding in paid search. You can see this data alongside your organic rank data to optimize your paid strategy.
Source of Data: Conductor, SEMRush
Publish Schedule: Weekly, Monthly, SL weekly, SEMRush monthly
Recommendations
Value: Structuring your content properly is integral to success in organic search, and our _________ will tell you which content can be further optimized based on industry best practices.
Description: _________ provides technical HTML fixes that can be employed on your site, focusing on baseline structural page issues and ways to get a specific page to rank better for a specific keyword.
Source of Data: Conductor
Publish Schedule: Weekly
DeepCrawl
Value: Navigate potential pitfalls in your digital marketing journey and stay ahead of your competition.
Description: Diagnose technical site issues, evaluate your on-page performance, and monitor your changes over time to get a better understanding of your site's overall technical health.
Source of Data: _________
Publish Schedule: N/A
Bulk Update
Value: Easily configure your account and quickly Page Group your data when you need to make mass changes.
Description: _________ is a way of making mass changes in an Excel document that you will download. If you have a big amount of changes to make, then this is the best tool to use because you can make expansive and highly customized changes this way.
Source of Data: Conductor
Publish Schedule: Account changes will be visible in the front end of SL by the next publish. This DOES NOT mean rank data will be available.
Keyword Groups
Value: Identify under and over-performance for any specific product or service that you sell.
Description: Make _________ updates in settings to adjust your configuration accordingly.
Source of Data: Conductor
Publish Schedule: Hourly
Web Properties
Value: Control the configuration of your account to make sure it is properly tuned up for success.
Description: Allows you to add/deactivate _________ and data associated with your domains within your account.
Source of Data: Conductor
Publish Schedule: Weekly
Comparison Web Properties
Value: Want to see how your competition is doing on your tracked keywords? _________ allows you to gain the insights you need to see how you fair against the competition.
Description: Track where your competitors content lives, giving you insights to see how and why their content is performing the way that it is.
Source of Data: Conductor
Publish Schedule: Weekly
Settings (Gear Icon)
Value: Control how you want to utilize Conductor
Description: Allows you to change user details, account level access, username, password & security questions
Source of Data: Conductor
Publish Schedule: N/A
Users
Value: Manage your growing team all on your own
Description: Make user updates as a team grows/shrinks, also adjust user permissions.
Source of Data: Conductor
Publish Schedule: N/A
Watch a Demo
Value: By providing step by step instructions on how to use a feature, it allows a customer to problem solve & take ownership + improve muscle memory when using the platform.
Description: Provides in-depth instructions on the value of a particular feature as well as how to use it.
Source of Data: N/A Publish Schedule: N/A
"We're Online to Chat"
Value: Conductor Support Team! Valuable for one off questions or when something doesn't seem right with your account.
Description: 24/5 hours of support
Source of Data: N/A Publish Schedule: N/A
Conductor Knowledge Base
Value: Enables customers to search Conductor's internal resources to provide, in specific detail, the features and trainings within the platform.
Description: Provides instructions for integrations, platform features, and best practices on using features.
Source of Data: N/A Publish Schedule: N/A
In-Product Roadmap
Value: We'll still be doing quarterly _________ walkthroughs with customers, but this new asset provides a much more interactive and flexible way to see what we're working on.
Description:
Transparency
Pace of Innovation
User Empowerment
Source of Data: N/A Publish Schedule: N/A
Create Custom Action
Value: You can make sure everything gets done with clear accountability and no tasks falling through the cracks.
Description: Lets you create trackable tasks in your work management app directly from Conductor - you can send _________ to work management apps like Asana, Trello and more.
Source of Data: N/A Publish Schedule: N/A
View Actions Manager
Value: Enables better team collaboration, seamless workflows, and keeps you and your team up to date on project status.
Description: Review and manage all of the Conductor Actions associated with your account in the _________ in Conductor. View where your actions are shared and take actions on your actions.
Source of Data: N/A Publish Schedule: N/A
Workspace Management Screen
Value: Combine and organize all reports in a single screen. Schedule automated deliveries of your reports to the appropriate stakeholders.
Description: _________ is home to all of your various dashboards and folders to help track the work both you and Conductor have done on your account.
Source of Data: Conductor
Publish Schedule: The list updates whenever you create a new workspace
Workspaces, in general
Value: All of the data in the world doesn't matter unless you can use it to tell stories that validate your work. _________ let you make sense of the data by building your ideal reports to showcase your performance. Instead of manually running reports every week, use _________ for automatic report delivery.
Description: _________ allow you to save your data that you are working on across the platform to be able to share with your larger organization.
Source of Data: Primarily Conductor
Publish Schedule: Data refreshes weekly, unless using "Exact Time Periods"
Marketplace
Value: Tell a story to validate your work - allows you to make sense of the data by building your performance report. Save the time of manually running reports each week as this provides the ability to deliver reports automatically on a cadence you choose.
Description: When you need a helping hand to accomplish all your digital marketing goals, you can head to the _________ in Conductor to make requests from Conductor and its Partners.
Source of Data: N/A Publish Schedule: N/A
Note
Flashcard