Post WWll- Propaganda Notes

Types of Propaganda:

- Emotional Appeal: Appealing the emotions of your audience. When someone uses fear!

- Glittering Generalities: To make us approve and accept without examining the evidence. "We believe in" & ""Fight for" (take their message and go with it)   

- Testimonials: Famous people who will appear trustworthy that speak to the audience. (Captain America and he says "cap salutes you, buy war bonds")

- Bandwagon: Someone does it so you should do it, kind of like peer pressure. "Everyone is doing it, so should you" 

- Plain- folks: Speakers attempt to convince their audience that they, and their ideas are "of the people" 

- Scientific Approach: Uses scientific jargon to convince your audience. (Like showing the difference of calories in chips and says they are less harmful)

- Snob Appeal: Giving the impression that people of wealth are on board. (Your friends are fighting, why aren't you?)

- Card Stacking: Only presenting one side of the issue/situation. 

- Transfer: The person who is spreading the message, wants you to accept it. 

- Name- calling: Links a person, or idea, to a negative symbol. (Someone calling the Japanese, Japanizes) (it's very rude)

- Euphemisms: Words and phrases that are polite but also considered harsh and impolite. (Instead of saying shut up, you could say shush)

The Main types of Propaganda:

* Emotional Appeal

* Bandwagon

* Name- calling

* Euphemism

* Glittering generalities

Highly visible messages: 

/ Posters, movies, even cartoons

/ Inexpensive to create, easily accessible, ever-present in schools, factories, and store windows. 

/ Most aimed to boost patriotism 

/ Some took on racist's overtones.

Objectives of the U.S. Government Propaganda Campaign:

- Recruitment

- funding the war

- Unifying public behind war efforts

- Eliminating dissent (difference of opinions) of all kinds

- Resource conservation

- Factory production of all materials.

Propaganda in the U.S.:

* 1941- Americans were in isolation 

   - Believing that their country should rebuild following the Great Depression, not fight a distant war.

* The Office of War Information (O.W.I.), the source of such propaganda in the U.S. was created in 1942 by the FDR

   - Created to both craft and dismantle government messages

* O.W.I. photographers documented aspects of home front life and culture such as women in the workforce and dealt with a wide array of morale issues. 

   - Pulled at both positive and negative emotions