It is wise to know what you are getting before you give up your cash.
Groups will take advantage of heightened emotions and not always in a good way.
They may be promoting a cause that is related to recent events.
Even worse, scam artists will try to get your money by pretending to represent legitimate interest groups.
Interest groups lobby the public in hopes of educating us about their causes.
Major League Baseball's annual Mother's Day event, in which players, coaches, and umpires across the league sport pink bats,gloves, and other equipment, has increased public awareness of breast cancer.
The unconventional technique of social protest is mentioned in a discussion of interest group politics.
Civil disobedience has been used by groups to bring attention to their causes.
Protesters and demonstrations serve an important function for those who have been excluded from the political process because of their social or economic status.
Although social protest may have the same objective as other types of indirect lobbying--that is, spreading the narrative, educating the public, and mobilizing the group's members--demonstrations and spontaneously protests also aim to draw in citizens who have not yet formed an opinion or to change Such actions can turn a political action into a mass movement.
The labor movement of the late nineteenth century to the women's suffrage movement of the late nineteenth and early twentieth centuries, to the civil rights movement of the 1960s, have brought about major changes in the United States.
High-tech flash campaigns have helped groups like Censure and Move On to mobilize hundreds of thousands of citizens to lobby Congress to not impeach President Clinton.
The day after Trump's inauguration, women took to the streets to protest against his policies towards women.
The movement focused on holding men accountable for sexual harassment and sexual assault spread through social media and resulted in the indictments or firings of powerful men such as Harvey Weinstein and PBS host Charlie Rose.
The United States has never seen so many women running for office as a result of these movements.
Thousands of people marched to bring awareness to the problem of easy accessibility of assault-style weapons after the shooting at a high school.
The Marchfor Our Lives students spent the summer crossing the country,registering young people to vote and creating a social movement that is part of the American political environment.
The power is from the bottom up, rather than from the top down.
Most of what we refer to as grassroots lobbying does not come from the people, but is orchestrated by elites, leading some people to call it a line between real grassroots and astroturf lobbying.
What's at stake.
A movement may be partly planned.
After the success of MoveOn.org, its organizers began other flash campaigns urging people to support gun control measures.
This was not a spontaneously popular movement, but it was still important for citizens to support a cause they believed in.
Dick Armey, a former Republican House majority leader, founded FreedomWorks for America, which promotes low taxes and small government.
The Tea Party movement has acquired a life despite the fact that several conservative groups, including some commentators at Fox News, have lent their organizational expertise to the Tea Partiers.
The pharmaceutical industry's 2003 efforts to oppose the importation of cheaper drugs from Canada was not a random event.
The Pharmaceutical Research and Manufacturers Association spent over $4 million to convince seniors that their access to medicine would be limited if reimportation of American-made drugs were allowed.
Such a strategy is an attempt to create an opinion that might not otherwise exist, playing on popular fears about drug availability and abortion to achieve corporate ends.
Although pure grassroots efforts are becoming increasingly rare, a good deal of indirect lobbying is done to promote what a group claims is the public interest, or at least the interest of the members of some mass-based group.
One observer who works for a public interest group says that grassroots politics has become a top-down corporate enterprise and that there is very little genuine grassroots lobbying left.
Large corporations are often the clients of astroturf lobbying efforts because they want tax breaks, special regulations, or just the end of legislation that may hurt their interest.
To generate public support, clients use armies of lobbyists, media experts, and political strategists to conduct polls, craft multimedia advertising campaigns, and get the message out to "the people" through cable and radio news talk shows, the Internet, outbound call centers, fax machines, or some combination of Astroturf campaigns cost a lot.
One prominent campaign media consultant predicts that direct lobbying will become less important as indirect lobbying gains in effectiveness and popularity.
To the extent that Americans can become more sophisticated mediated citizens, there are ever more tools for them to create their own narratives and take on powerful interests, like the kids from Parkland have done.
Review who, what, how interest groups influence policy.
The complexity of the American system makes it possible for these groups to accomplish their goals.
They can work from inside the government to influence what the government does, or they can work on the public to influence policy.
Sometimes interest group organizers will inspire their members to use unconventional methods to try to influence government.
Lobbyists are combining strategies and taking advantage of new communication technologies to create innovative, expensive, and often successful campaigns to influence public policy.
Lobbying and campaign activities are used to get public policy.
All citizens have the opportunity to organize, and thus all can exercise equal power, if a group can defend interest groups with the resources they have.
All interest groups are not equal.
Some groups have more power because they have more money, more effective leadership, more members, and better information than others, and this gives them a better chance of influencing government policy than the Children's Defense Fund.
Money, leadership, membership, and information are some of the resources that interest groups can use to exert influence.
Money is needed to conduct the business of trying to influence policymakers.
Money can buy an interest group the ability to put together a well-trained staff, to hire outside professional assistance, and to make campaign contributions in the hopes of gaining access to government officials.
Money doesn't guarantee favorable policies, but it does guarantee failure.
Money is important because it allows an interest group to hire a professional staff, usually an executive director, assistants, and other office support staff.
The main job of this professional staff is to take care of the day-to-day operations of the interest group, including pursuing policy initiatives, recruiting and maintaining membership, providing membership services, and raising more money through direct mailings, telemarketing, web site donations, and organizational functions.
Money can be used to raise additional support and resources for an organization.