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A Science of Behavior: Perspective, History, and Assumptions (ch.1)

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Learn to behave in such a way as to obtain rewards to increase a behavior and punishments to decrease a behavior. (created by BF Skinner)

A learning process focused more on involuntary behaviors, using associations with neutral stimuli to evoke a specific involuntary response. (created by Ivan Pavlov)

Russian psychologist best known for his discovery of respondent/classical conditioning. Trained a hungry dog to salivate at the sound of a buzzer.

American psychologist who founded classical behaviorism & known for the Little Albert experiement that demostrated that a child could be conditioned to fear a previosly neutral stimulus.