the principles of right and wrong that guide an individual in making decisions
ethical decisions should be based on doing the greatest good for the greatest number of people
ethical decisions should be based on helping without personal benefit
Ethical decisions should be based on acting in accordance with one's own self-interest
a way of thinking about a problem that compares the costs of an action to the benefits received
Actively promoting the welfare of others; an ethical obligation to maximize benefits in research studies
duty to do no harm
the act of holding information in confidence, not to be released to unauthorized individuals
a guarantee in research studies that individual responses cannot be linked back to individual participants
a researcher must consider the physical toll that study participation may have; a potential risk to participants
a researcher must consider the psychological toll that study participation may have such as stress, negative emotions, or loss of self-esteem; a potential risk to participants
cost of not doing the research
considering the potential beneficial application of study findings when doing a cost-benefit analysis
fairness in selecting study participants and in determining which participants receive the benefits of participation and which bear the burden of risk.
freely making an informed decision about participation in research
an active affirmation of a desire to participate from a person who does not have the ability to consent themselves; consent must also be sought from the legal guardian.
a person who is given a role to play in a study so that the social context can be manipulated
misleading participants about the true purpose of a study or the events that will actually transpire
Institutional Review Board (IRB)
A committee at each institution where research is conducted to review every experiment for ethics and methodology.
Exempt Review (IRB)
a review of study proposals that pose no risk to subjects; the full IRB is not required to participate
Expedited Review (IRB)
a review of study proposals that pose minimal risk to subjects; one or two IRB members participate
Full Review (IRB)
A review of study proposals that pose more than minimal risk to subjects, that do not qualify for exempt status, and in which the full IRB committee participates.
The Institutional Animal Care and Use Committee
A committee at each institution where research is conducted to review every experiment involving animals for ethics and methodology.
commitment to intellectual honesty and adherence to ethical principles in scientific research
file drawer problem
a bias in the scientific community to only publish findings that confirm a researcher's hypothesis
the practice of taking someone else's work or ideas and passing them off as one's own.
rewriting or restating another person's ideas or thoughts into your own words
an experiment in which the experimenter directly manipulates the IV, with participants in randomized groups
in a non-experimental study, the "independent variable" that is used to create the different groups of scores
Research method similar to an experimental design except that it makes use of naturally occurring groups rather than randomly assigning subjects to groups.
a series of answers to a questionnaire that asks people to indicate the extent to which sets of statements or adjectives accurately describe their own behavior or mental state
social desirability bias
A tendency to give socially approved answers to questions about oneself.
cues in an experiment that tell the participant what behavior is expected
Tendency for people to not remember certain aspects of their lives clearly or to misremember certain aspects
measures based on systematic observation of people's actions or animals' activities either in their normal environment or in a laboratory setting
To produce a structured record of what the researcher hears or sees. The target behaviour is broken into behavioural categories that are observable and measurable. All target behaviour is included.
a behavioural measure involving participants making a purposeful selection from several options
participants act differently or unnaturally because they know someone is watching them
ways of observing people so they do not know they are being studied
A test score that has not been transformed or converted in any way
An individual's actual score on a variable being measured, as opposed to the score the individual obtained on the measure itself.
extraneous influences that cause the raw score to deviate from the true score.
an error that occurs when the selected sample is an imperfect representation of the overall population
unidirectional error in measurement arising due to bias introduced by the investigator or the subjects under investigation
defining uniform testing procedures and meaningful scores by comparison with the performance of a pretested group
systematic errors in observation that occur because of an observer's expectations
the range of data a researcher can gather from a particular instrument.
Measurement problem whereby the researcher cannot measure the effects of an independent variable or a possible interaction effect because performance has reached a maximum (minimum) in any condition of the experiment.
the extent to which a test yields consistent results, as assessed by the consistency of scores on two halves of the test, on alternate forms of the test, or on retesting
the extent to which a test measures or predicts what it is supposed to
the entire group of individuals or instances about whom we hope to learn
A relatively small proportion of people who are chosen in a survey so as to be representative of the whole.
The course of action for gathering marketing information from a section or portion of a target market
a sample that accurately reflects the characteristics of the population as a whole
A type of sampling in which every element in the population being studied has a known chance of being selected for study
simple random sampling
every member of the population has an equal probability of being selected for the sample
stratified random sampling
A form of probability sampling; a random sampling technique in which the researcher identifies particular demographic categories of interest and then randomly selects individuals within each category.
cluster random sampling
dividing the total population into groups (or clusters), then using simple random sampling to select which clusters participate; all observations in a selected cluster are included in the sample
a sampling technique in which there is no way to calculate the likelihood that a specific element of the population being studied will be chosen
create a sample by using data from population members that are readily available
An interviewer or researcher selects a sample that reflects the characteristics of the whole population
selecting sample members to study because they possess attributes important to understanding the research topic
recruitment of participants based on word of mouth or referrals from other participants
bias introduced to a sample when a large fraction of those sampled fails to respond
volunteer subject problem
The subjects that volunteer for our studies might be unrepresentative of our population
college sophomore problem
an external validity problem that results from using mainly college sophomores as subjects in research studies
a behavioral measure that relies on evidence left behind by a participant who is no longer present
research that relies on what is seen in field or naturalistic settings more than on statistical data
research that collects and reports data primarily in numerical form
mixed methods research
uses both quantitative and qualitative techniques, in an effort to build convincing claims about the relationships between attributes and outcomes
the use of multiple research methods as a way of producing more reliable empirical data than are available from any single method
the researcher develops a theory by exploring a topic using information provided from participants' direct experiences.
the researcher tests preconceptions and previously established theories with the collected data.
an approach where the researcher examines a topic while it is embedded within its naturally occurring context
an approach where the researcher examines how numerous properties contribute to patterns within the larger and more complex system
assumes that one has to appreciate individuals' personal, subjective experiences to truly understand their behavior
A research design that explicitly involves participants in the research and tries to change some aspect of the research's focus
an observation technique in which one person is studied in depth in the hope of revealing universal principles
applying a systematic approach to record and value information gleaned from secondary data as it relates to the study at hand
the study of how participants in social interaction recognize and produce coherent conversation
the method by which researchers attempt to understand a group or culture by observing it from the inside, without imposing any preconceived notions they might have
A small group of individuals who are led in discussion by a professional consultant in order to gather opinions on and responses to candidates and issues.
Grounded theory technique
A research method where the researcher has no preconceived theory about how the data are connected. A theory is built from the data.
A face-to-face or telephone questioning of a respondent to obtain desired information.
a form of qualitative analysis in which the analyst focuses on how respondents impose order on the flow of experience in their lives and so make sense of events and actions in which they have participated
a perspective that explicitly questions basic assumptions about the nature and capabilities of research ( is it possible to truly understand a person's experience)
a type of ethnography that combines observations and interactions with visual media such as photographs or videos
Researchers can examine data that has already been collected for other purposes.
collective case study
study of multiple cases for the purpose of comparison
Descriptive case study
a study that aims to chronicle or describe some aspect of reality; involves questions of who, what, where and when
explanatory case study
To describe and find possible explanations for the phenomenon under investigation
exploratory case study
A case study that seeks to outline the potential outcomes of an intervention
Instrumental case study
case study in which the researcher studies a case in order to understand something more general than the particular case
intrinsic case study
a case is examined in depth due to some inherent interest in learning about that particular case
a research procedure in which all participants are asked to answer the same questions
no fixed set of questions and no systematic scoring procedure
involves asking probing questions to find out what the applicant is like
An interview in which the interviewer determines the major questions beforehand, but allows sufficient flexibility to probe into other areas as needed to evaluate an applicant's personality.
Critical incident technique
an interview technique where the researcher purposefully has the interviewee focus on a key event or specific behavior.
Unit of analysis
major entity under investigation or type of data (e.g., individual or group, etc.) that is the focus of the study.
A response bias that occurs because the presence of the interviewer influences respondents' answers.
a type of protocol that includes the questions to ask and anticipated order in which the interviewer should ask them
research conducted to clarify the characteristics of certain phenomena to solve a particular problem (The "what")
research designed to discover causal relationships between various factors (The "why")
systematic observational research
the viewing and recording of a predetermined set of behaviors
extent to which we can generalize findings to real-world settings
research method in which all participants are observed under the same controlled conditions
The extent to which a study is realistic or representative of real life.
a research method in which investigators systematically observe people while joining them in their routine activities
watching behavior in real-world settings without trying to manipulate the situation
a participant observation in which observers inform participants that they are under observation
participants act differently or unnaturally because they know someone is watching them
a participant observation in which the observer never reveals to the participants that they are under observation
when observers are trained to look for particular behaviors but are uninformed about study expectations or the overall purpose of the research investigation
A measure of the extent to which an observer codes a variable the same way each time they observe it.
preliminary, exploratory testing that is done prior to the complete research project
The extent to which two or more observers are observing and recording behaviour in the same way
A type of behavior recording procedure in which the observation period is divided into a number of consecutive time intervals and the behavior is recorded as occurring or not occurring in each of the intervals.
the observer observes the client continuously throughout the observation period and records each occurrence of the behavior
artificially introducing a variable of interest and unobtrusively observing what happens
statistical procedures used to describe characteristics and responses of groups of subjects
a variable that names categories (whether with words or numerals)
an arrangement of data that indicates how often a particular score or observation occurs
variable for which, in theory, there are an infinite number of values between any two values
a number that describes something about the "average" score of a distribution
the most frequently occurring score(s) in a distribution
the middle score in a distribution; half the scores are above it and half are below it
the arithmetic average of a distribution, obtained by adding the scores and then dividing by the number of scores
Cohen's kappa coefficient
A statistic that reflects the extent to which the scores of two raters are consistent with one another
A form of graph in which numeric values are represented by horizontal or vertical rectangles.
a set of rules to help guide how the researcher classifies and records behaviors under observation
a research project designed to discover the degree to which two variables are related to each other, but do not allow for cause-and-effect conclusions
a technique for ascertaining the self-reported attitudes or behaviors of a particular group, usually by questioning a representative, random sample of the group
questions a person is to answer in his or her own words
questions a person must answer by choosing from a limited, predetermined set of responses
The numbers assigned to illustrate the degree to which a participant embodies a specific variable
a numerical scale used to assess attitudes; includes a set of possible answers with labeled anchors on each extreme (Typically 5 to 9 response options)
a tendency to respond to questions in a particular way that is unrelated to the content of the questions
Acquiescent response set
a response bias where a participant tends to agree with most, if not all, of the items on a scale, regardless of what they are asking
Forced choice scale
a scale where a person must choose between only two response alternatives for each item
error of central tendency
a response bias where a participant tends to avoid using the extreme response alternatives on a scale
a scoring strategy where more negative response alternatives are assigned higher numerical values and more positive response alternatives are assigned lower numerical values; used to minimize the potential for an acquiescent response set
internal consistency reliability
assesses whether the items on a test are related to one another
a method for determining the reliability of a test by comparing a test taker's scores on the same test taken on separate occasions
A measure of the extent to which two factors vary together, measured on a scale of -1 to +1
a method of calculating reliability by repeating different but equivalent measures at two or more points in time
the extent to which a test item appears to fit the particular trait it is measuring
Whether or not the items on a scale measure all elements of the variable it is seeking to measure
The extent to which there is evidence that a test measures a particular hypothetical construct.
the measure should correlate more strongly with other measures of the same constructs
scores on the measure are not related to other measures that are theoretically different
an empirical form of measurement validity that establishes the extent to which a measure is correlated with a behavior or concrete outcome that it should be related to
the degree to which the measures gathered from one tool agree with the measures gathered from other assessment techniques
The success with which a test predicts the behavior it is designed to predict; it is assessed by computing the correlation between test scores and the criterion behavior.
research hypothesis that does not predict a particular direction of difference between the population like the sample studied and the population in general
a hypothesis that makes a specific prediction about the direction of the relationship between two variables
Anxiety participants experience about how their answers or behaviour appear to the researcher
items included in a scale to mislead participants as to the real purpose of the scale
area probability sampling
a sampling strategy where the researcher first divides the population into subgroups based on geographic area and then randomly selects participants from each geographical subgroup
Surveys accessed online. Cheaper and more accessible than in-person surveys. However, the impersonal nature can reduce response rate, and create nonresponse bias
the percentage of people contacted who complete the questionnaire
A reward given for completing a study that encourages participation (eg. Money, gift cards, class credit)
An indicator of internal consistency reliability assessed by examining the average correlation of each item (question) in a measure with every other question. Acceptable level is at least 0.70
in a set of numbers, how widely dispersed the values are from each other and from the mean
a measure of variability that describes an average distance of every score from the mean
statistical hypothesis testing
A method for determining how likely the results were to have occurred by chance given the prediction of the researcher.
a statistical statement of how likely it is that an obtained result occurred by chance
questions that attempt to get at multiple issues at once, and so tend to receive incomplete or confusing answers