Media Literacy: Section 1
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34 Terms
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misinformation
false information that is spread without malicious intent
disinformation
misinformation that is deliberately disseminated in order to influence or confuse rivals
mass communication
Communication from one person or group of persons through a transmitting device to large audiences
agenda-setting theory
theory that asserts that the media cannot tell you what to think, but they can tell you what to think about
skyscraper model
defines media as split into high culture (opera) and low culture (UFC)
modernism
embracing progress and seeing a logical movement towards a graspable future
post-modernism
combining old and new, embracing new technologies
stages of media literacy
description, analysis, interpretation, evaluation, engagement
description
basic components/conventions of a message
analysis
detection of patterns, comparison to other messages
interpretation
what does it mean? evaluation, what is it intended to mean?
engagement
talk back
stages of media development
development stage, entrepreneurial stage, mass medium stage
development stage
innovators envision new technology
entrepreneurial stage
a race ensues to see who can develop an industry standard
mass medium stage
a model wins popular acceptance and becomes the industry standard
hot medium
extends a single sense in high definition
cool medium
provides less data for the viewer, needs little involvement
agents of illusion
fictions, pseudo-environments, stereotypes and constructed personalities, and assumptions
fictions
not lies, but representations of the environment
pseudo-environment
The world of representations we mistake for the concrete world
stereotypes and constructed personalities
Predispositions about people, places, behaviors.
assumptions
We often take more to the scene of action than we take from it.
evaluation
research and answer the question, then make a value statement
high culture
things pursued by the upper class
popular culture
things pursued or referring to the lower class
cultured
being well-educated, knowledgeable of the arts, stylish, well-mannered
hot and cool mediums
the medium is the message
transmission
bell labs model of communication, refers to messages as imparting, sending, transmitting
ritual
dimensions of communication, representation of shared beliefs
social constructions of reality
popularized by Walter Lippman and the world outside and the picture in our heads
active media
media that allows for high participation (social)
passive media
media that does not allow for participation (traditional)
perception
competing construction and our own prejudices