TLE.1 - SWOT Analysis
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SWOT Analysis
- strategic planning tool to evaluate the strengths, weaknesses, opportunities, and threats associated with a business venture in pursuit of an objective or goal
Strength
- attribute that is helpful
- internal positive factors
Weaknesses
- attributes that are harmful in attaining its goals
Opportunities
- external conditions that are helpful in achieving goalsT
Threats
- external conditions that are harmful in achieving goals