Media Studies - Industry Theories

James Curran and Jean Seaton suggest that patterns of ownership and control are the most significant factors in how the media operate. Media companies follow the normal capitalist pattern of increasing concentration of ownership in fewer and fewer hands. This leads to a narrow range of opinions represented, and less creativity. It means diverse voices are not heard.

sonia livingstone and peter lunt suggest that...

David Hesmondhalgh suggests that cultural industries follow the normal capitalist pattern of increasing concentrating and integration - it is owned by controlled by a few conglomerates who vertically integrate (companies above other companies) to reduce risk. Risk is high in cultural industries due to difficulty in predicting success, and they can rely on 'big hits' to cover the cost of failure. They sell repeatable narratives to impose scarcity.

this is dumb