LICENSING AND MUSIC

The producer (or the producer’s employer) pays a fee for the right to use this copyrighted material

• Paid for outright

• Licensed for a fee

• Gives you the right to “sync up” or match a song or music to your visual image

• The publisher represents the composer of the music and the songwriter

• The publisher owns and grants the right to include the actual composition or piece of music that is synchronized to the picture

• The songwriter(s) of that composition assigns his copyright to the publisher who shares any royalties; the songwriter(s) might also retain the rights to grant the license

Synchronization

• Gives you the right to play a specific recording in your content

• The record label owns the actual audio recording -

• The label owns and grants the right to include a specific recording of the composition in timed relation to the picture or image

• The artist(s) might also need to grant a separate license

• Generally shot in high-quality video or film

• Alternative to costly aerial shots of cities or landscapes, time-lapse footage, or establishing shots such as the front of Buckingham Palace or the Hollywood sign

• Can provide a realistic-appearing background for blue-screen backgrounds, used in creating virtual sets

• How do you plan to use their music

• What geographical territories do the rights cover, such as only North American rights and/or world rights

• For how long do you want to retain the license

• The title of each composition

• The use and timing of each music cue

• The composer(s)

• Publisher(s)

• Their performing rights affiliation

• The title of the composition

• Its writer(s)

• Its publisher(s)

• The title of the recorded track

• The performing artist

• The source of the recorded track

American Society of Composers, Authors, and Publishers

Broadcast Music Incorporated

• Identify the publishers and composers who are to be paid

• Know what percentage of the royalties they’re entitled to receive

• Legally protect every single component with some form of permission attached

• Free

• Fee

• A specified amount of time

• The script

• Music

• Clips

• Images

• Photographs

• Products with brand names

• Props

• A Sync (synchronization) license

• A Master Use license

• Get permission

• Can be licensed

• Often can be purchased and/or come royalty-free

• Archived footage with a historical focus:

• Usually shot in 16 or 35-mm film

• The footage includes historic events, old newsreel footage, documentary material, clips, or whole programs from early films and television