Marketing Test 2/24

a collection of trends in consumer behavior, data, and feedback that helps businesses deeply understand their customers and their purchasing decisions.

a system for gathering and analyzing information and data to help make marketing decisions

data that the company owns

when a company collects data about other companies, business, industries, etc. for the purpose of being more competitive by understanding their competitors and how to be better

taking info from “target markets and customers” and using them to get an insight on your business

research that determines the project that needs to be solved

research meant to answer ‘what, where, when and how’ questions

research that shows cause and effect relationships

data taken by a second party

data that has been collected by the researcher

research where you observe the subject in their “natural setting”

data collected that is used to determine things about a specific group of people

data collected through a survey

research trying to prove a hypothesis (usually has control and non control)

planned discussion with a small group of people talking about a topic

research conducted using available data online

online, small group discussions guided by one person

looking at a customers web history to see interest in products

a small part or quantity to show what the whole group is like

combination of data used to identify customer needs

studying data to identify if a product was successful

Big data primarily refers to data sets that are too large or complex to be dealt with by traditional data-processing application software.