Chapter 14: Advertising

________ can be informative, entertaining, or creative.

________ is the number of times an audience sees or hears an ad.

________ provide the most common form of outdoor advertising.

________ are based on circulation, the type of readership, and production techniques.

A(n) ________ is a 30- minute commercial.

A(n) ________ is a broadcast made on the Internet.

Cost per thousand (________) is the media cost of exposing 1, 000 readers or viewers to an advertising impression.

________ use humor, creativity, style, and originality to cre- ate an image for their products and services.

________ is the process of selecting advertising media and deciding the time and space in which the ads should appear.

________ usually consists of posters placed on the sides of buses, in subway stations, inside trains, and at airports.

________ are the main advertising medium in the United States.

________ are displayed across the top or bottom of the Web page.

________ appears mostly in phone books.

A(n) ________ to an advertising message is called an impression.

________ can reach a wide audience.

________ is the time period when the network TV or radio audience is the largest.

The ________ is based on the type, size, and format of ads.

A(n) ________ or advertising rate is the amount of money it costs to display or broadcast an ad.

A(n) ________ is a channel or system of communication.

ate an image for their products and services

tom of the Web page

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