Media Industries

In 2017, an Ofcom report criticized the BBC for lack of diversity, particularly among young people and ethnic minorities.

In 2021, the BBC launched a Diversity and Inclusion Plan to improve representation both on and off-screen.

The plan includes a target of 50% female, 20% people of color, and 12% disabled workforce.

The podcast challenges the traditional BBC format, with an unconventional structure and diverse content.

It meets the BBC remit to inform, educate, and entertain through its unique storytelling, discussions of social issues, and mix of genres.

It reflects efforts to reach a broader audience and meet diversity targets set by the BBC.

Podcasting allows for experimentation with radio conventions due to its on-demand nature.

The podcast format enables George to explore diverse themes, use specialized vocabulary, and reach niche audiences.

George's podcast exemplifies how digital platforms have reshaped media production and distribution.

George's podcast includes an interactive community element through the Common Ground platform.

Users can engage with episodes by answering discussion questions and sharing multimedia inspired by the content.

Clay Shirky's ideas about active audiences can be applied as this Cfosters a sense of community among listeners.

George has complete creative control over the podcast's content, allowing for a mix of styles and discussions of social issues.

The podcast attracts a diverse audience by offering unique perspectives on modern urban UK life, particularly appealing to younger listeners.

Its on-demand nature allows it to reach a wider audience compared to traditional broadcast schedules.