marketing exam 3

includes all the activities involved in selling products or services to final consumers

Businesses whose sales come primarily from retailing

Focusing the marketing process on turning shoppers into buyers at the point of sale

seamless cross channel buying experience incorporating online, mobile, and in-store

carry narrow procut lines with deep assortment within the product lines

carry a wide vareity of product lines

most visited type of retailer, many products and average prices, competes with discount stores and specialty stores

carry a limited line of high turnover goods. Wawa

product line is a service. hotels, banks, airlines etc.

sells standard merchandise at lower prices, taking lower margins for higher turnover

buy at less than wholesale prices and sell at less than retail prices

indepentently owned and run off price retailer

manufacturer owned and operated discount stores

coscto. low prices and good, limited time deals

two or more outlets that are commonly owned and controlled

based on a unique product or service, such as mcdonald's and chick fil a

a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit

includes all activities involved in selling goods and services to those retailing

firms primarily engaged in wholesaling

largest group of wholesalers. full service wholesalers provides full services, and limited wholesalers are limited

brings buyers and sellers together and assists in negotiations

represents buyers and sellers ona. more permanent basis

wholesaling done by sellers or buyers themselves, rather through independent wholesale firms

giant specialty stores such as home depot

consists of the specific blend of advertising, pr, personal selling, sales promoting, and direct and digital marketing tools used to engaged customers

any paid form of nonpersonal presentation and promotin of ideas, goods, and services

short term incentives to encourage the purchase or sale of a product or service

personal customerrn interaction by the firm's sales force to engage customers

building good relations with the company's publics by obtaining good publicity, building a good corporate image, and defending against unfavorable press.

engaging directly with individual customers and communities to obtain a response and build customer relationships

managers that create inspire and share brand messages and conversations

a company integrates many communications channels to deliver a clear consistent and compelling messsage

pushing the product through marketing channels to final consumers

directs marketing activities to final consumers to entice them to buy the product

specific communication task to be accomplished with a target audience during a period of time

after determining objectives, companies must set a budget for advertising

a set level at which the company thinks it can afford

setting the budget at a forecasting or current percent of sales

Setting the promotion budget to match competitors budgets

setting the budget based off of what the company wants to achieve with the budget

creating advertising messages and selecting advertising media

merging advertisement and entertainment to reach consumers with more engaging messages

sponsored content in which the ad seems native to the web or social site it is placed

the big idea that will make the advertised message distinct and memorable

the approach and style that the creative concept is displayed

steps in determining media involve the reach, frequency, and impact, media types, media vehicles, and media timing

evaluates the communication effects (who is reached) and the effects on sales and profit ( how much did it make)

brings an outside point of view to a company from a third party, experienced company

uses digital marketing tools and other digital platforms to directly engage consumers anywhere using digital devices

many omni channel retailers have seen largest growths in online components

marketing via the internet

websites designed to engage customers and move them towards a digital purchase

presents brand content that engages consumers and creates customer brand community

advertising used to draw consumers to brand websites

marketing in the form of emails sent to consumers

unsolicited commercial messages that produces customer irritation

digital version of word of mouth marketing that results from a brands videos or products going viral

online forums that people and companies can post their thoughts on. not easily controlled.

independent and commercial social networks in which people can connect.

marketing messages promos and content shown to consumers through their mobile devices

sending offers or other items to a consumer at a particualr address

traditional magazine pages used for marketing are now making their way online, with some online only catalogs available to consumers

using the telephone to personally sell to businesses and consumers

direct marketing through television channels and infomercials